University of St Andrews｜MSc Marketing。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 115 位
学位 硕士 · 学制 1年 · 学费 31450英镑/年 · 入学 9月 · 19 门课程
📖 项目简介
Marketing creates, communicates, and delivers value to customers while building profitable, long-term relationships. Far more than advertising or promotion, it's about understanding what people need and want, often before they fully realise it themselves, and developing products, services, and experiences that genuinely improve their lives. Today's marketers combine behavioural insight with data analytics, deploy campaigns across an ever-expanding range of digital channels, and make strategic decisions that shape how brands compete and grow. It's a discipline that rewards both creative and analytical thinking, and one that touches every industry and sector. Our MSc is designed for this reality. You'll develop the strategic frameworks, digital capabilities, and analytical skills that modern marketing demands, and build the professional judgement to apply them. Through live projects, business simulations, and direct engagement with industry practitioners, you'll graduate ready to lead in marketing and in the broader business roles where marketing expertise gives you an edge.
以上为圣安德鲁斯大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
市场营销理学硕士
MSc Marketing
硕士商科
学制1年
学费31450英镑/年
入学时间9月
语言要求雅思 7（W 6 / S 6 / L 6 / R 6） · 托福 91（W 19 / S 19 / L 16 / R 16） · PTE 76（W 64 / S 64 / L 64 / R 64）
就业方向广告公司、品牌咨询公司、市场营销部门、数字营销公司
岗位分布品牌经理、市场分析师、数字营销专员、营销经理、产品经理
📚 课程设置（19 门，必修课程 4 / 学位论文 1 / 选修课程 14）
必修课程4 门
市场营销大师班Masterclasses in Marketing
管理学当代全球问题Contemporary Global Issues in Management
营销策略Marketing Strategy
消费者行为与消费者洞察Consumer Behaviour and Consumer Insight
学位论文1 门
学位论文Dissertation
选修课程14 门
情景思考和策略Scenario Thinking and Strategy
创业导论Introduction to Entrepreneurship
国际营销International Marketing
商业伦理Business Ethics
组织领导力Leadership in Organisations
战略创新管理Strategic Innovation Management
营销与社会Marketing and Society
管理非政府机构Managing Non-Governmental Organisations
金融科技Financial Technology (FinTech)
可持续金融Sustainable Finance
金融系统Financial Systems
行为金融学Behavioural Finance
风险管理Risk Management
公司治理Corporate Governance
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
Marketing creates, communicates, and delivers value to customers while building profitable, long-term relationships.
Far more than advertising or promotion, it's about understanding what people need and want, often before they fully realise it themselves, and developing products, services, and experiences that genuinely improve their lives.
Today's marketers combine behavioural insight with data analytics, deploy campaigns across an ever-expanding range of digital channels, and make strategic decisions that shape how brands compete and grow. It's a discipline that rewards both creative and analytical thinking, and one that touches every industry and sector.
Our MSc is designed for this reality. You'll develop the strategic frameworks, digital capabilities, and analytical skills that modern marketing demands, and build the professional judgement to apply them. Through live projects, business simulations, and direct engagement with industry practitioners, you'll graduate ready to lead in marketing and in the broader business roles where marketing expertise gives you an edge.
How to plan and run integrated marketing campaigns across digital and traditional channels, using analytics and AI to adapt in real time.
The psychological and social factors that drive consumer behaviour, and how to turn that understanding into actionable insights for brand and product decisions.
How to develop international marketing strategies, from market entry and cross-cultural adaptation to global pricing and branding.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
A 2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. Applications are also considered from applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and work experience may be taken into account in the evaluation of applications.
Select your country and qualification to see what minimum grades you need:
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CV
personal statement explaining why you have chosen the programme, why this subject is important to you and why you have applied to study at the University of St Andrews in particular (500 words)
one original signed academic reference
academic transcripts and degree certificates
A sample of academic writing is not required for this programme.