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伦敦政治经济学院 · 市场营销理学硕士 硕士

London School of Economics and Political Science|MSc Marketing。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 62 位
学位 硕士 · 学制 1年 · 学费 39900英镑/年 · 入学 9月 · 15 门课程

📖 项目简介

MSc Marketing combines a rigorous scientific approach to data analysis with a nuanced understanding of consumer behaviour, examining how organisations use data, evidence and consumer insights to inform marketing strategy, brand development and decision-making.

Ranked eighth globally in the QS Business Master's Rankings 2027: Marketing , our MSc Marketing brings together management, psychology, economics and data analytics. A strong focus on data and analytics helps you develop insights that inform marketing strategy and decision-making.

Through applied projects, electives and academic study, you'll explore branding, consumer behaviour, customer experience, marketing analytics and technology in a changing global marketplace.

Ranked fifth in the world for Social Sciences and Management (QS World University Rankings by Subject 2026), LSE offers an international learning environment with opportunities.

Programme highlights

  • Marketing Action Learning Project (MALP) – Apply your learning through a project based on a real organisational challenge.
  • Flexible study options – Choose electives from the Methodology, Statistics and Finance departments, alongside specialist courses in consumer behaviour and luxury marketing.
  • International learning environment – Study alongside peers from a wide range of academic, professional and cultural backgrounds.
  • Forward-looking curriculum – Explore the role of AI in marketing throughout the programme.
  • Industry and alumni engagement – Gain insights from professionals and alumni through events hosted by the Department of Management's Careers, Alumni and Employer Relations team.
以上为伦敦政治经济学院该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

市场营销理学硕士

MSc Marketing
硕士商科
学制1年
学费39900英镑/年
入学时间9月
语言要求雅思 7(W 6.5 / S 6.5 / L 6.5 / R 6.5) · 托福 100(W 24 / S 22 / L 22 / R 23) · 托福(新版) 5.5(W 5 / S 4.5 / L 5 / R 5) · PTE 70(W 62 / S 62 / L 62 / R 62)
就业方向零售企业、咨询公司市场部、广告公司、品牌企业市场部、互联网营销
岗位分布内容营销师、市场分析师、品牌经理、市场策划、客户经理、数字营销专员
📚 课程设置(15 门)
课程15 门
  • 营销原则Principles of Marketing
  • 营销分析I:消费者分析基础Marketing Analytics I: Consumer Analysis Fundamentals
  • 消费者洞察力I:行为基础Consumer Insights I: Behavioural Fundamentals
  • 营销行动学习项目Marketing Action Learning Project
  • 营销分析II:创新、产品和品牌管理分析Marketing Analytics II: Analytics for Managing Innovations、Products & Brands
  • 战略性决策分析Analytics for Strategic Descisions
  • 新媒体营销:网络和社交媒体管理New Media Marketing: Managing Online and Social Media
  • 定价策略Pricing Strategy
  • 数据挖掘的算法技术Algorithmic Techniques for Data Mining
  • 媒体和传播受众The Audience in Media and Communications
  • 当代媒体和传播政策问题Contemporary Issues in Media and Communications Policy
  • 定价策略Pricing Strategy
  • 战略性决策分析Analytics for Strategic Decisions
  • 激励、治理与组织Incentives and Governance and Organisations
  • 组织行为Organisational Behaviour

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。

Discover more about our students and department.

  • Meet the department
  • Why LSE

Our mission

Welcome to the Department of Management. Our mission is to inspire superior management practices by fostering a comprehensive understanding of individuals, teams, organisations, and markets, along with the psychological, social, political, and technological contexts that influence them.

By studying with us, you'll gain access to a world-leading centre for education and research, uniquely positioned within a world-class social science institution at the heart of a truly global city.

The environment

Join a vibrant intellectual community comprising of world-renowned faculty, astute students, dedicated and responsive professional services staff, and high achieving alumni . Through pioneering research and high-level teaching, you'll receive comprehensive, intensive, and rigorous methodological training to help you become an expert in your specialist fields.

The rich and culturally diverse learning environment at LSE’s Department of Management, won't only enrich your experience through developing a broad perspective and understanding, but also unlock an invaluable network of global peers.

Create a better world

We go beyond the boundaries of a traditional business school by integrating diverse disciplines such as economics, marketing, data, and analytics. Our comprehensive approach ensures that students gain a profound and multifaceted understanding of the business world, equipping them with the skills and knowledge to excel in a dynamic global environment.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。
  • Undergraduate degree with upper second-class honours (2.1) or above, or international equivalent. We welcome applicants from any academic background. Prior formal study of quantitative subjects isn’t required, but you must be prepared to engage with quantitative topics such as statistics and data analytics.
  • You don’t need to have prior work experience, although we welcome applicants with professional experience. Please include details of any relevant experience in your application.
  • The GMAT or GRE is recommended for all applicants. If you don’t hold a UK undergraduate or graduate degree, you’re required to submit a GMAT or GRE score. See "Additional tests" below for further information.
  • See our English language requirements .

Please select your country from the dropdown list below to find out the entry requirements that apply to you.

  • Overseas
  • Additional tests

Search for a country Additional tests GRE/GMAT requirement

The GMAT or GRE is recommended for all applicants and is required if you don’t hold a UK undergraduate or graduate degree.

If you hold a UK undergraduate or graduate degree, a good GMAT or GRE score, although not a requirement, will significantly enhance your chances of being admitted.

For reference, the GMAT median score for the 2022/23 cohort was 720.

English language requirements

The English language requirement for this programme is Standard . Read more about our English language requirements .

Competition for places at LSE is strong. So, even if you meet the minimum entry requirements, this doesn't guarantee you an offer of a place.

However, please don’t feel deterred from applying – we want to hear from all suitably qualified students. Think carefully about how you can put together the strongest possible application to help you stand out.

📊 申请案例数据分析(114 条)

本站收录伦敦政治经济学院该项目的录取案例仅 0 条、同方向案例 1 条,均不足 6 条;下表统计的是伦敦政治经济学院全部 114 条录取案例,只反映该校整体录取水位,不代表这一个项目的要求。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
GPA百分制中位 88.79(70 条);4 分制中位 3.82(40 条)
语言雅思中位 7(82 条);托福中位 105(15 条)
本科层次985院校 43% · 211院校 22% · 海外本科 20% · 普通本科 15%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
📊 GPA 分布(百分制 70 条)
🎓 本科院校层次(114 条)
🗣️ 雅思成绩分布(82 条)
同济大学 · 广告学
985院校GPA 90.7/100雅思 7.5
北京外国语大学 · 祖鲁语;辅修:外交学
211院校GPA 87.64/100雅思 7 · 六级 606 · 专四 82
北京师范大学-香港浸会大学联合国际学院 · 应用经济学
普通本科GPA 3.82/4.0雅思 6.5
南京大学 · 国际政治
985院校GPA 4.32/5.0
复旦大学 · 社会学
985院校GPA 87/100雅思 6
南京大学 · 市场营销
985院校GPA 4.51/5.0雅思 7.5

🌍 其他院校的同名项目(8 个)

同名项目在不同院校的学制与学费并不可比,这里并排列出供横向核对
QS 综合院校学制学费
第 18 位 香港中文大学The Chinese University of Hong Kong 1年 410000港币/年
第 33 位 香港科技大学The Hong Kong University of Science and Technology 1年 400000港币/年
第 35 位 爱丁堡大学The University of Edinburgh 1年 34860英镑/年
第 40 位 曼彻斯特大学The University of Manchester 1年 34800英镑/年
第 57 位 布里斯托大学University of Bristol 1年 34500英镑/年
第 68 位 伯明翰大学University of Birmingham 1年 34830英镑/年
第 85 位 杜伦大学Durham University 1年 34500英镑/年
第 97 位 诺丁汉大学University of Nottingham 1年 34800英镑/年

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
伦敦政治经济学院市场营销理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:MSc Marketing combines a rigorous scientific approach to data analysis with a nuanced understanding of consumer behaviour, examining how organisations use data, evidence and consumer insights to infor…
伦敦政治经济学院市场营销理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
伦敦政治经济学院市场营销理学硕士的学费是多少?
39900英镑/年,为该校官网公布的项目学费。
伦敦政治经济学院市场营销理学硕士什么时候入学?
该校官网公布 9月 入学。
伦敦政治经济学院市场营销理学硕士的语言成绩要求是什么?
雅思 7(W 6.5 / S 6.5 / L 6.5 / R 6.5) · 托福 100(W 24 / S 22 / L 22 / R 23) · 托福(新版) 5.5(W 5 / S 4.5 / L 5 / R 5) · PTE 70(W 62 / S 62 / L 62 / R 62)。
伦敦政治经济学院市场营销理学硕士的入学要求是什么?
Undergraduate degree with upper second-class honours (2.1) or above, or international equivalent. We welcome applicants from any academic background.
伦敦政治经济学院市场营销理学硕士一共开设多少门课程?
课程设置共 15 门。
伦敦政治经济学院市场营销理学硕士毕业后主要去向有哪些?
零售企业、咨询公司市场部、广告公司、品牌企业市场部、互联网营销
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
市场营销理学硕士
伦敦政治经济学院 · 1年 · 39900英镑/年