Develop the marketing knowledge, strategic judgement and practical skills needed to build a successful career in marketing. This MSc is designed for students who want to understand how marketing creates value for organisations, customers and wider markets, while gaining the flexibility to shape their learning around a specialist area of interest.
You will develop a critical appreciation of key areas in marketing, including marketing management, strategy, research, communication, consumer behaviour and the development of new products and services. Through a combination of knowledge-based learning, analytical training and applied work, you will learn how to evaluate marketing challenges, interpret evidence and develop ideas that respond to real business needs.
The course also gives you the opportunity to broaden your experience through specialist pathways and the option to apply for an international exchange, helping you build a more global perspective on marketing and enhance your employability. In the final stage of the programme, you can choose between a dissertation or a Group Business Case Project, allowing you to apply your learning to either an independent research question or a contemporary business problem.
Studying at Alliance Manchester Business School places you within one of the UK’s largest campus-based business and management schools, part of The University of Manchester. You will study in Manchester, a diverse and well-connected city, while benefiting from AMBS’ dedicated postgraduate careers support, international outlook and focus on developing graduates who can think critically, communicate effectively and apply original thinking in practice.
Build skills for marketing careers Develop the knowledge and practical skills needed for a successful career in marketing. The course supports careers in both business and public-sector settings, with graduates progressing into marketing roles in varied organisations around the world.
Specialise through pathway-led learning Shape your degree around your interests by choosing a specialist marketing pathway. This allows you to deepen your understanding in a particular area and build a more focused profile for your future career.
Apply your learning through a dissertation or Group Business Case Project In the final stage of the course, you can choose between a dissertation or the Group Business Case Project. The project route gives you the opportunity to apply knowledge from the taught part of the course to a contemporary business problem, working in a group before completing an individual analysis.
Broaden your outlook through international exchange You can apply for an international exchange, giving you the opportunity to broaden your horizons and enhance your employability in the global job market.
Study on a highly ranked marketing course This postgraduate marketing degree is ranked 4th in the UK and 15th in the world in the QS Business Masters Rankings 2027.
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 18 位 | 香港中文大学The Chinese University of Hong Kong | 1年 | 410000港币/年 |
| 第 33 位 | 香港科技大学The Hong Kong University of Science and Technology | 1年 | 400000港币/年 |
| 第 35 位 | 爱丁堡大学The University of Edinburgh | 1年 | 34860英镑/年 |
| 第 57 位 | 布里斯托大学University of Bristol | 1年 | 34500英镑/年 |
| 第 62 位 | 伦敦政治经济学院London School of Economics and Political Science | 1年 | 39900英镑/年 |
| 第 68 位 | 伯明翰大学University of Birmingham | 1年 | 34830英镑/年 |
| 第 85 位 | 杜伦大学Durham University | 1年 | 34500英镑/年 |
| 第 97 位 | 诺丁汉大学University of Nottingham | 1年 | 34800英镑/年 |