In today's fast-moving and digitally connected world, successful marketers need far more than creativity alone. They must understand consumer behaviour, interpret data, build meaningful brand experiences, and develop strategies that respond to rapidly changing global markets. Our MSc Strategic Marketing is designed to help you develop these highly sought-after skills and prepare for an exciting career in modern marketing.
You will explore the latest developments in marketing management, consumer insight, branding, digital communications, innovation, and business intelligence. You will examine how organisations create value through strategic marketing planning, data-driven decision-making, and consumer-focused strategies, while also considering contemporary challenges such as sustainability, ethical consumption, digital audiences, and the attention economy.
The modules combine academic knowledge with practical application, enabling you to develop valuable transferable skills in market research, strategic thinking, problem-solving, communication and analytical decision-making. You will learn how to evaluate consumer trends, design effective marketing campaigns, and apply marketing frameworks to support business growth and innovation in competitive international markets. In other words, you will develop the ability to deliver the right message, to the right audience, through the right channels, at the the right time, in order to achieve meaningful and measurable marketing outcomes.
Browse our research subjects and find out how to join us as a researcher at Leicester.
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability . If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 18 位 | 香港中文大学The Chinese University of Hong Kong | 1年 | 410000港币/年 |
| 第 33 位 | 香港科技大学The Hong Kong University of Science and Technology | 1年 | 400000港币/年 |
| 第 35 位 | 爱丁堡大学The University of Edinburgh | 1年 | 34860英镑/年 |
| 第 40 位 | 曼彻斯特大学The University of Manchester | 1年 | 34800英镑/年 |
| 第 57 位 | 布里斯托大学University of Bristol | 1年 | 34500英镑/年 |
| 第 62 位 | 伦敦政治经济学院London School of Economics and Political Science | 1年 | 39900英镑/年 |
| 第 68 位 | 伯明翰大学University of Birmingham | 1年 | 34830英镑/年 |
| 第 85 位 | 杜伦大学Durham University | 1年 | 34500英镑/年 |