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格罗宁根大学 · 市场营销理学硕士 硕士

University of Groningen|MSc Marketing。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 157 位
学位 硕士 · 学制 1年 · 学费 22200欧元/年 · 入学 9/2月 · 14 门课程

📖 项目简介

Learn from top international researchers and industry experts with real-world experience in marketing and consultancy. We take a unique approach in Groningen: we cover both data engineering and data science , teaching you how to effectively collect data to build a strong foundation for processing and analysis. You will focus on financial sustainability, ethical considerations, and societal well-being. Explore topics like consumer well-being and environmentally sustainable campaigns . Join our vibrant student-run community , MARUG , with over 1400 members. Enjoy social events and career activities to meet future employers. Opportunity to study abroad with a double degree master's programme at Fudan University in Shanghai or Münster University in Germany. You work on real-life assignments and cases from companies. The programme has been internationally accredited by the AACSB and EQUIS , ensuring a high-quality education, which only 1% of universities reach worldwide.

以上为格罗宁根大学该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

市场营销理学硕士

MSc Marketing
硕士商科
学制1年
学费22200欧元/年
入学时间9/2月
语言要求雅思 6.5(W 6.5 / S 6) · 托福 90(W 24 / S 20)
就业方向品牌管理与广告、营销咨询公司、市场研究、媒体与公关、广告创意公司
岗位分布公关专员、广告策划、电商运营、社交媒体运营、内容营销经理
📚 课程设置(14 门)
课程14 门
  • 公司、品牌与消费者Companies, Brands and Consumers
  • 客户模型Customer Models
  • 市场分析与数据科学数据工程Data Engineering for MADS
  • 市场分析与数据科学方法Data Science Methods for MADS
  • 数字营销情报Digital Marketing Intelligence
  • 市场模型Market Models
  • 市场营销硕士论文Master's Thesis Marketing
  • 市场营销统计学习Statistical Learning in Marketing
  • 消费者心理学Consumer Psychology
  • 市场营销研究方法Marketing Research Methods
  • 战略营销Strategic Marketing
  • 零售与全渠道营销Retail & Omnichannel Marketing
  • 客户管理Customer Management
  • B2B营销B2B Marketing

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。
  • Learn from top international researchers and industry experts with real-world experience in marketing and consultancy.
  • We take a unique approach in Groningen: we cover both data engineering and data science , teaching you how to effectively collect data to build a strong foundation for processing and analysis.
  • You will focus on financial sustainability, ethical considerations, and societal well-being. Explore topics like consumer well-being and environmentally sustainable campaigns .
  • Join our vibrant student-run community , MARUG , with over 1400 members. Enjoy social events and career activities to meet future employers.
  • Opportunity to study abroad with a double degree master's programme at Fudan University in Shanghai or Münster University in Germany.
  • You work on real-life assignments and cases from companies.
  • The programme has been internationally accredited by the AACSB and EQUIS , ensuring a high-quality education, which only 1% of universities reach worldwide.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

Specific requirements More information previous education Below you will see a table with 'transfer options'. Please check the entry requirements for your Bachelor's degree (from a research university of a university of applied sciences). This programme offers customized entry packages: https://www.rug.nl/(...)ckages/msc-marketing . If your degree is not mentioned in the table below, you can still apply via a Pre-Master's programme. For information on application and entry requirements, please check https://www.rug.nl/feb/premaster . The information about entry requirements is an indication of your admissibility. Every application will be reviewed individually by the Admissions Board so the admission decision may differ from the indication in this table. Type of student Deadline Start course Dutch students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 non-EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 Specific requirements More information previous education To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/(...)c/int-diploma/step-2 . If you have any questions concerning admission to this programme, please contact our Admissions Office: https://www.rug.nl/admissions . language test For the English tests and scores we accept, please check: https://www.rug.nl/(...)english-requirements . Type of student Deadline Start course Dutch students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 non-EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028

📊 申请案例数据分析

本站尚未收录格罗宁根大学的录取案例,暂无法给出该项目的录取背景分析。案例库按院校与专业方向整理,补抓后这里会自动出现。

🌍 其他院校的同名项目(8 个)

同名项目在不同院校的学制与学费并不可比,这里并排列出供横向核对
QS 综合院校学制学费
第 18 位 香港中文大学The Chinese University of Hong Kong 1年 410000港币/年
第 33 位 香港科技大学The Hong Kong University of Science and Technology 1年 400000港币/年
第 35 位 爱丁堡大学The University of Edinburgh 1年 34860英镑/年
第 40 位 曼彻斯特大学The University of Manchester 1年 34800英镑/年
第 57 位 布里斯托大学University of Bristol 1年 34500英镑/年
第 62 位 伦敦政治经济学院London School of Economics and Political Science 1年 39900英镑/年
第 68 位 伯明翰大学University of Birmingham 1年 34830英镑/年
第 85 位 杜伦大学Durham University 1年 34500英镑/年

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向的筛选视图看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
格罗宁根大学市场营销理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:Learn from top international researchers and industry experts with real-world experience in marketing and consultancy.
格罗宁根大学市场营销理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
格罗宁根大学市场营销理学硕士的学费是多少?
22200欧元/年,为该校官网公布的项目学费。
格罗宁根大学市场营销理学硕士什么时候入学?
该校官网公布 9/2月 入学。
格罗宁根大学市场营销理学硕士的语言成绩要求是什么?
雅思 6.5(W 6.5 / S 6) · 托福 90(W 24 / S 20)。
格罗宁根大学市场营销理学硕士的入学要求是什么?
Specific requirements More information previous education Below you will see a table with 'transfer options'. Please check the entry requirements for your Bachelor's degree (from a research university of a university of applied sciences).
格罗宁根大学市场营销理学硕士一共开设多少门课程?
课程设置共 14 门。
格罗宁根大学市场营销理学硕士毕业后主要去向有哪些?
品牌管理与广告、营销咨询公司、市场研究、媒体与公关、广告创意公司
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
市场营销理学硕士
格罗宁根大学 · 1年 · 22200欧元/年