Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.
This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.
MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).
This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.
The course covers topics such as:
Compulsory modules provide a balanced grounding in the skills of the subject, and optional modules will let you broaden your understanding or specialise in specific areas.
In addition, you'll be visited by guest speakers leading in the sector.
Being a student here brings you opportunities to grow your networks. The university operates a DigiChamps (Digital Champions) initiative. This is a paid project to support teams across the community who need digital marketing expertise.
We are a community. You’ll be encouraged to join online discussions and have support from peers and academics from around the world to set up blogs and work on building your online profile and grow your professional network.
Studying MSc Digital Marketing will prepare you to work in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy.
This programme is accredited by The Institute of Data and Marketing (IDM) . The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.
Our Marketing students who are part of an IDM-accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing. IDM Tutor for this programme: Dr Monica Mihalache
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
You'll study this digital marketing master’s degree over 12 months.
In the first 9 months (semesters 1 and 2) you'll study the taught part of your course. This is made up of modules that everyone on the course takes, and modules we’ll ask you to choose from a list of options.
During semester 2 you’ll begin preparing for your dissertation.
For the last 3 months, over the summer, you’ll work independently to research and write your dissertation. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress.
Want more detail? See all the modules in the course.
You’ll need a 2.2 degree in business, management, marketing or a degree subject that includes some marketing modules.
Find the equivalent international qualifications for your country.
We do not accept the following subjects:
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 37 位 | 伦敦国王学院King's College London | 1年 | 40600英镑/年 |
| 第 40 位 | 曼彻斯特大学The University of Manchester | 1年 | 34800英镑/年 |
| 第 82 位 | 谢菲尔德大学The University of Sheffield | 1年 | 32155英镑/年 |
| 第 97 位 | 诺丁汉大学University of Nottingham | 1年 | 34000英镑/年 |
| 第 103 位 | 伦敦玛丽女王大学Queen Mary University of London | 1年 | 36950英镑/年 |
| 第 136 位 | 埃克塞特大学University of Exeter | 1年 | 31300英镑/年 |
| 第 149 位 | 纽卡斯尔大学Newcastle University | 1年 | 31900英镑/年 |
| 第 196 位 | 雷丁大学University of Reading | 1年 | 28650英镑/年 |