Develop the strategic understanding, analytical confidence and problem-solving skills needed to respond to a fast-changing digital marketing environment. This MSc is designed for students who want to understand how marketing processes, tools and tactics can be applied to complex digital challenges.
You will explore digital marketing through an interdisciplinary lens, building the ability to analyse marketing problems, interpret changing market conditions and develop informed solutions. The course focuses on helping you understand relevant digital marketing processes and relationships systematically and analytically, so you can approach marketing decisions with greater confidence and clarity.
You’ll get the opportunity to collaborate with senior managers and tackle real business challenges as internal or external consultants through supervised consultancy projects. The programme supports students aiming for careers in marketing across business and public-sector settings.
Studying at Alliance Manchester Business School places you within one of the UK’s largest campus-based business and management schools, part of The University of Manchester.
Develop digital marketing skills for a changing environment Gain exposure to a dynamic marketing landscape while building a strategic understanding of relevant digital marketing processes, tools and tactics.
Build analytical and problem-solving capability The course is designed to help you navigate digital marketing challenges through analytical and problem-solving skills developed in an interdisciplinary context.
Prepare for marketing careers in business or academia Graduates are well suited to careers in both the academic and business world, with alumni progressing into marketing positions globally or continuing into academic careers.
Access dedicated AMBS careers support As an AMBS master’s student, you can access dedicated postgraduate careers support, including career skills sessions, tailored workshops, one-to-one support, guest speakers, an online careers portal and much more.
Study in Manchester You will study on campus in Manchester, a creative hub in the UK with huge investment into media businesses and creative marketing start-ups.
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 37 位 | 伦敦国王学院King's College London | 1年 | 40600英镑/年 |
| 第 82 位 | 谢菲尔德大学The University of Sheffield | 1年 | 32155英镑/年 |
| 第 97 位 | 诺丁汉大学University of Nottingham | 1年 | 34000英镑/年 |
| 第 103 位 | 伦敦玛丽女王大学Queen Mary University of London | 1年 | 36950英镑/年 |
| 第 111 位 | 南安普顿大学University of Southampton | 1年 | 37000英镑/年 |
| 第 136 位 | 埃克塞特大学University of Exeter | 1年 | 31300英镑/年 |
| 第 149 位 | 纽卡斯尔大学Newcastle University | 1年 | 31900英镑/年 |
| 第 196 位 | 雷丁大学University of Reading | 1年 | 28650英镑/年 |