Build the skills that help organisations connect with audiences in a fast-moving digital world. Combining creativity, data, and technology, you’ll learn how to create effective campaigns, understand customer behaviour , and drive growth across digital platforms.
What is Digital Marketing ?
Digital marketing is about helping organisations connect with audiences through channels such as social media, search engines, websites, and email. It combines creativity, technology, and data to deliver effective marketing campaigns.
You’ll build a strong understanding of marketing principles, develop strategic thinking skills, and learn how to create evidence-based solutions for real business challenges. You'll explore both traditional and emerging marketing approaches, including the growing role of AI and digital technologies in shaping customer experiences.
Studying Digital Marketing at UEA also offers the opportunity to gain exemptions from professional qualifications with the Chartered Institute of Marketing (CIM), helping strengthen your career prospects after graduation.
In your first semester, you’ll gain a solid foundation in marketing and other key areas, such as business research methods and social media and digital marketing. You’ ll als o stud y marketing theory and explore different marketing models. Additionally, you’ ll gai n expe rience in essential marketing methods, from print to digital, including emerging channels such as social media.
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form (opens in a new window) .
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 37 位 | 伦敦国王学院King's College London | 1年 | 40600英镑/年 |
| 第 40 位 | 曼彻斯特大学The University of Manchester | 1年 | 34800英镑/年 |
| 第 82 位 | 谢菲尔德大学The University of Sheffield | 1年 | 32155英镑/年 |
| 第 97 位 | 诺丁汉大学University of Nottingham | 1年 | 34000英镑/年 |
| 第 103 位 | 伦敦玛丽女王大学Queen Mary University of London | 1年 | 36950英镑/年 |
| 第 111 位 | 南安普顿大学University of Southampton | 1年 | 37000英镑/年 |
| 第 136 位 | 埃克塞特大学University of Exeter | 1年 | 31300英镑/年 |
| 第 149 位 | 纽卡斯尔大学Newcastle University | 1年 | 31900英镑/年 |