Study our dedicated digital marketing degree course at our central London campus. If you are a finalist or recent graduate (any subject) wanting to boost your employability, this degree course will provide you with the knowledge and skills needed for the digital era. Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics. On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential. Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025). Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions. Great career prospects in digital marketing and any other related discipline. Flexible studies over two days a week, combined with extensive self-study. We sometimes make changes to our courses to improve your experience. If this happens, we’ll let you know as soon as possible.
We sometimes make changes to our courses to improve your experience. If this happens, we’ll let you know as soon as possible.
On graduating with a MSc in digital marketing you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels, have a theoretical and empirical knowledge of digital marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of digital marketing.
Postgraduate students from Royal Holloway Business School have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.
Home (UK) students tuition fee per year*: £15,500
EU and international students tuition fee per year**: £28,100
Other essential costs***: There are no single associated costs greater than £50 per item on this course.
How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.
and ** These tuition fees apply to students starting their course on a full-time basis in the academic year 2025/26 (January 2026 entry) or 2026/27 (September 2026 entry). Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
Royal Holloway reserves the right to increase all postgraduate tuition fees annually. For further information, see fees and funding ,and terms and conditions .
** These estimated costs relate to studying this particular degree at Royal Holloway during the academic year in which you start: 2025/26 (January 2026 entry) and 2026/27 (September 2026 entry). They are included as a guide only. Costs such as accommodation, food, books, other learning materials and printing have not been included.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
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| 第 40 位 | 曼彻斯特大学The University of Manchester | 1年 | 34800英镑/年 |
| 第 82 位 | 谢菲尔德大学The University of Sheffield | 1年 | 32155英镑/年 |
| 第 97 位 | 诺丁汉大学University of Nottingham | 1年 | 34000英镑/年 |
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| 第 111 位 | 南安普顿大学University of Southampton | 1年 | 37000英镑/年 |
| 第 136 位 | 埃克塞特大学University of Exeter | 1年 | 31300英镑/年 |
| 第 149 位 | 纽卡斯尔大学Newcastle University | 1年 | 31900英镑/年 |