纽卡斯尔大学 · 媒体与公共关系文学硕士 硕士

📖 项目简介

This course is currently undergoing an exciting transformation to embed richer encounters with industry, professional practice and society. As we redesign our curriculum to reflect emerging opportunities, future-facing themes and new ways of learning, some elements of this course may evolve to match the world you’re stepping into.

While this transformation is underway, modules, learning experiences and assessment approaches may be updated. We’re committed to ensuring the quality, relevance and ambition of your learning journey, and we’ll keep you informed as soon as

Our MA in Media and Public Relations combines hands-on public relations practice with in-depth media analysis. On our programme you'll explore the intersection of media, culture, politics and business and prepare for a career in a fast-evolving industry.

This Master's in Media and Public Relations is for:

• students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
• PR professionals wishing to develop their academic knowledge and research methods

Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you'll gain:

• a critical understanding of media, culture and society
• knowledge to theorise and analyse media and public relations
• knowledge of media law and public relations regulations in a transnational context
• an understanding of the strengths and weaknesses of different types of data dissemination
• a critical understanding of the strategic and ethical use of AI within the public relations industry.

You'll also develop valuable professional skills, such as:

• analytical and critical skills to assess and conduct research in the field of media and PR
• the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
• skills to set up a campaign network and deliver PR campaign messages
• skills to produce effective press releases
• written materials for traditional and digital media

We've highlighted important information about your course. Please take note of any deadlines.

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page , which gives information about your Newcastle University study experience for the academic year 2025-26.

See our terms and conditions and student complaints information , which gives details of circumstances that may lead to changes to programmes, modules or University services.

There is so much I enjoy about my course: the modules, practical tasks and assignments. I love that I have opportunities to express my thoughts and think critically at the same time. I’m gaining vital experience alongside international students.

📋 项目参数

🎯 入学要求

The entrance requirements below apply to 2027 entry .

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

University Admissions Policy and related policies and procedures

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

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