Become a data-driven marketing expert and learn how to harness the power of data analytics to drive business success.
This course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.
You will learn how to employ digital techniques and insights from marketing analytics to build stronger relations with consumers, improve business performance and identify new opportunities.
You will also gain practical problem-solving skills through an in-depth study of real-life case studies, alongside rigorous training in research methods, data analysis techniques, critical thinking and the use of analytics toolkits.
To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.
This course is an ideal option for aspiring digital marketers, marketing professionals, business analysts and entrepreneurs who want to gain expertise in using digital technologies and analytics tools to make data-driven decisions.
This course is open to those who already hold a degree in any discipline or have substantial and demonstrable experience in the field.
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
The qualifications and exam results you'll need to apply for this course.
You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .
We accept a variety of international language tests and country-specific qualifications .
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?
The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.
If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests , to determine the length of Pre-sessional English course you require.
Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.
If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.
Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 174 位 | 贝尔法斯特女王大学Queen's University Belfast | 1年 | 27800英镑/年 |
| 第 415 位 | 肯特大学University of Kent | 1年 | 23950英镑/年 |
| 第 416 位 | 阿斯顿大学Aston University | 1年 | 23500英镑/年 |
| 第 438 位 | 埃塞克斯大学University of Essex | 1年 | 25925英镑/年 |