The MSc Digital Marketing and Analytics can be studied over 12 months full-time or 24 months part-time and develops the marketing and analytical skills needed to understand audiences, create digital strategies and measure their effectiveness.
Digital marketing uses online channels, technology and data to connect organisations with their audiences. Marketing analytics helps organisations understand how these activities perform, using data to identify trends, understand consumer behaviour and inform marketing decisions.
You'll combine digital marketing with data analytics, developing practical experience in areas including social media, marketing technology, consumer behaviour and digital strategy.
OR
A 2:1 degree, or equivalent, in one of the following subjects:
Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate at least one year's additional relevant work experience in Advertising, Branding, Communications, Computer Sciences, Digital and Social Media Marketing, Engineering, Marketing, Media. or Sales (please include your CV with your application).
We will also consider applicants who hold a level 6 CIM Diploma in Professional Marking, Digital Marketing or Sustainable Marketing (pass or above) and two years' relevant work experience in the fields above (please include your CV with your application).
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Graduate Admissions team at pgquery@essex.ac.uk to request the entry requirements for this country.
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
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|---|---|---|---|
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