伦敦政治经济学院 · 战略传播与社会理学硕士 硕士

📖 项目简介

The MSc Strategic Communications and Society examines strategic communication from a societal perspective.

Alongside examining the organisational benefits of strategic communication, this programme takes a broader societal perspective, critically exploring the social and cultural power of strategic communication.

As well as analysing the role of communication in organisations, you'll study how and why organisational image making, storytelling, and discursive reproduction, influence the ways we live together.

Drawing on LSE’s mission to “understand the causes of things”, you’ll consider not only the market power that strategic communication can offer organisations, but also how it can shape the relative power of individuals, institutions and ideologies.

This approach will encourage you to understand why strategic communication is so fundamental to how societies evolve – and how it can also change societies for the better.

Our graduates have gone on to work in a wide range of contexts, including government departments, multinational organisations, private companies, communications agencies and non-profit organisations ( see our graduate outcomes , collected by HESA and collated at the five-year aggregate level, for more ).

What is strategic communication and how does it relate to PR, propaganda, persuasion and power?

• Arthos, J. (2013). The Just Use of Propaganda: Ethical Criteria for Counter-Hegemonic Communication Strategies . Western Journal of Communication, 77(5), 582-604.
• Cunningham, S. B. (2002). The idea of propaganda: a reconstruction . Westport, Conn: Praeger.
• Berger, B. K. (2005). Power Over, Power With, and Power to Relations: Critical Reflectionson Public Relations, the Dominant Coalition, and Activism. Journal of Public Relations Research, 17 (1), 5-29
• Fawkes, J. (2012). Saints and sinners: competing identities in public relations ethics. Public Relations Review, 38 , 865-872.
• Edwards, L., & Hodges, C. E. M. (2011). Public relations, society and culture: theoretical and empirical explorations . Abingdon: Routledge.
• Eyre, D. P., & Littleton, J. R. (2012). Shaping the zeitgeist: Influencing social processes as the center of gravity for strategic communications in the twenty-first century. Public Relations Review, 38 (2), 179-187
• L'Etang, J., & Pieczka, M. (2006). Public relations: critical debates and contemporary practice . Mahwah, N.J: Lawrence Erlbaum Associates.
• McKerrow, R. (2011). Foucault's Relationship to Rhetoric. Review of Communication, 11 (4), 253-271
• Roper, J. (2005). Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony? Journal of Public Relations Research, 17 (1), 69-87.
• Weaver, C., Motion, J., & Roper, J. (2006). From Propaganda to Discourse (And Back Again): truth, power, the public interest and publilc relations. In J. L'Etang & M. Pieczka (Eds.), Public relations: critical debates contemporary practice . New Jersey: Lawrence Erlbaum.

What is the strategic communication/PR industry, how is it defined and how has it evolved?

• Bardhan, N., & Weaver, C. K. (2011). Public relations in global cultural contexts : multi-paradigmatic perspectives . New York: New York : Routledge.
• Daymon, C., & Demetrious, K. (2014). Gender and public relations : critical perspectives on voice, image and identity : London : Routledge, Taylor & Francis Group.
• Grunig, J. E. (2006). Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function. Journal of Public Relations Research, 18 (2), 151-177.
• Macnamara, J. (2010). The 21st century media (r)evolution: emergent communication practices . New York: Peter Lang.
• Miller, D. (2008). A century of spin : how public relations became the cutting edge of corporate power . London ; Ann Arbor, MI: London ; Ann Arbor, MI : Pluto Press.
• Moloney, K. (2006). Rethinking public relations: PR propaganda and democracy . London: Routledge.
• Richard, D. W., & Jennifer, L. L. (2011). Revi

📋 项目参数

✨ 项目特色

Discover more about our department below, and about student life by following Brooke for a day in her life as a student on the programme .

• Meet the department
• Why LSE

The Department of Media and Communications is a world-leading centre for education and research in the field. Our department is ranked first in the UK and sixth globally for communication and media studies ( QS World University Rankings by Subject 2026 ).

We offer students a wide selection of programmes , including master’s degrees, doctoral research training and short courses. At any one time, we have around 270 master’s students and 30 PhD students from around the world – all varying in age, professional experience and backgrounds.

Within the department, our research is organised around four key themes: media culture and identities, media participation and politics, communication histories and futures, and communication technology, rights and justice. The outputs from our research are shared with organisations such as the BBC, Facebook, Google, UNICEF, Ofcom and the UK/EU governments.

LSE’s location at the heart of London, one of the world's media capitals, allows us to foster close links with media and communications industries and policymakers.

Graduates from our programmes progress to interesting roles in broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in the public and private sectors.

🎯 入学要求

Either (a) upper second class honours (2:1) degree or equivalent in social science, or (b) upper second class (2:1) degree or equivalent in another field with professional experience in the media and communications field.

Please select your country from the dropdown list below to find out the entry requirements that apply to you.

• Overseas

Search for a country English language requirements

The English language requirement for this programme is Higher . Read more about our English language requirements .

Competition for places at LSE is strong. So, even if you meet the minimum entry requirements, this doesn't guarantee you an offer of a place.

However, please don’t feel deterred from applying – we want to hear from all suitably qualified students. Think carefully about how you can put together the strongest possible application to help you stand out.

📊 申请案例数据分析（8 条）

🔗 站内归类方向

🔗 伦敦政治经济学院的其他专业方向

❓ 常见问题