Hands-on expertise: allocate and optimize media budgets, manage paid and organic channels, run structured A/B tests, and iterate creative to improve cost-per-acquisition and return on ad spend. Flexible scheduling: full-time or part-time, with daytime and evening classes on campus in Midtown NYC — or fully online. Great jobs and impactful careers: alumni land roles across technology, marketing, finance, and analytics at Goldman Sachs, Walt Disney Company, the United Nations, Estée Lauder, EY, Cognizant, GroupM, and B&H Photo Video. Top 50 Private University Nationwide (U.S. News) ; #63 in the U.S. by QS World. Total tuition: $19K (all U.S. students) or $35K (international) after the STEM Fellows Scholarship , plus the opportunity to present research at Katz College's Symposium on Science, Technology and Health . STEM-OPT: International students may be eligible for up to 3 years of Optional Practical Training. Full Program Breakdown