With a specialisation towards marketing, you will develop skills to analyse, understand and shape business operations in contemporary markets. You will gain advanced insights into business and product development and relationship building by learning how actors interact and co-create value in B2C and B2B contexts. Graduates are prepared for roles such as key account manager, business developer, marketing analyst, or in consultancy or academic research. The Marketing specialisation equips you with a powerful combination of analytical expertise and critical thinking, preparing you to navigate rapidly changing markets with confidence. You will explore marketing from contemporary perspectives, grounded in both classic marketing theory and cutting-edge research. Programme benefits include: a curriculum that offers both a solid theoretical basis and practical experience, combining hands-on assignments and case studies with Uppsala University's strong tradition of cutting-edge research; our comprehensive and varied instructional approach, including student-led discussions and close relationships with faculty members who are experts in the field; and an optional internship or the opportunity to study abroad at one of our partner universities. The specialisation is run by the Department o
A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies.
Proficiency in English equivalent to the Swedish upper secondary course English 6. This requirement can be met either by achieving the required score on an internationally recognised test, or by previous upper secondary or university studies in some countries.