📘

约克大学 · 音乐、管理与市场营销文学硕士 硕士

University of York|MA Music, Management and Marketing。项目库类目:艺术 · 社科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 158 位
学位 硕士 · 学制 1年 · 学费 32900英镑/年 · 入学 9月 · 9 门课程

📖 项目简介

You'll study core modules which cover the fundamentals of music management and leadership, including strategic planning, event management, finance, fundraising, marketing, audience development, and stakeholder management. You'll use critical analysis to examine current issues in the industry, and will develop your professional capabilities with practical tasks that mirror real-world activities. These modules will also offer you the chance to develop sophisticated research skills for music management and psychology-based marketing insights that are applicable to a range of industry careers.

The Creative Industries Project Management module provides hands-on experience with industry innovation, challenging you to apply project management skills to solve real-world industry problems.

Part-time course structure You'll study 80 credits in Year 1 (two 20-credit modules per semester), and 100 credits in Year 2 (one 20-credit module per semester and the 60-credit Independent Study Module).

You must take the core modules Principles of Music Management and Empirical Research Skills for Music, Management and Marketing in Year 1. You can take the remaining core modules Music Psychology for Marketing: The Influence of Music on Behaviour and Creative Industries Project Management in Year 1 or 2. If you take these in Year 1, then all your Year 2 modules will be from the option module choices.

As a part-time student you can start the Independent Study Module early, in Year 2 across semesters 1 and 2. If you do that then you'll be left with 30 credits of the module to complete in the summer.

  • Modules
  • Dissertation
  • Principles of Music Management
  • Marketing, Consumption and Behaviour
  • Research Skills for Industry and Creative Management
  • Creative Industries Project Management

You will choose two option modules from examples including:

  • AI and its Application to Creative Practice
  • Digital Culture: Key Concepts
  • Disability, Accessibility & Representation in the Creative Industries
  • Leadership & Management in Music Education
  • Any 20-credit module from MA Musicology .

Some option module combinations may not be possible. The options available to you will be confirmed after you begin your course.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

You'll undertake a project focusing on a topic of your choice. You'll work with a supervisor, who will offer one-to-one support and expertise in your chosen area.

  • Independent Music Management and Marketing Project (60 credits)

Your project could focus on varied aspects of music-related management and marketing, business strategies, marketing or communications plans, or empirical studies on topics related to music, management and marketing.

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.

  • Apply leadership skills within music organisations and the creative industries, for example in the areas of management, marketing and project management.
  • Articulate how different roles in a music organisation relate to one another and collaborate confidently and professionally as part of a team with colleagues, partners, clients, stakeholders and audiences.
  • Use the subject-specific knowledge and the transferable skills (e.g. critical thinking, analysing, writing, empirical research skills and digital literacy) gained throughout the course with confidence and critical awareness in a range of national and international professional contexts.
  • Communicate at an advanced level on a range of issues relating to music, the arts, society and culture, using appropriate written and oral media.
  • Pla
以上为约克大学该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

音乐、管理与市场营销文学硕士

MA Music, Management and Marketing
硕士社科
学制1年
学费32900英镑/年
入学时间9月
语言要求雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 87(W 21 / S 21 / L 21 / R 21) · 托福(新版) 4.5(W 4.5 / S 4.5 / L 5 / R 4.5) · PTE 61(W 55 / S 55 / L 55 / R 55)
就业方向跨国企业、广告公司、数字营销公司、咨询公司、媒体公司
岗位分布品牌经理、市场分析师、数字营销经理、产品经理、营销策略师
📚 课程设置(9 门)
课程9 门
  • 0音乐管理原理Principles of Music Management
  • 1营销音乐心理学:音乐对行为的影响Music Psychology for Marketing: The Influence of Music on Behaviour
  • 2音乐、管理和营销的实证研究技能Empirical Research Skills for Music, Management and Marketing
  • 3协同产业项目Collaborative Industry Project
  • 4创意文化产业概论:关键问题、理论与实践Introduction to the Creative and Cultural Industries: Key Issues, Theory and Practice
  • 5引领创意和文化产业Leading in the Creative and Cultural Industries
  • 6全球营销Global Marketing
  • 7数字营销策略Digital Marketing Strategy
  • 8创意和文化产业的营销Marketing in the Creative and Cultural Industries

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

The course involves a range of different teaching styles, including problem-based learning, collaborative work and practical activities. Our teaching staff are from both the School of Arts and Creative Technologies and the School for Business and Society .

You'll also have the opportunity to attend events such as talks, productions and festivals outside of your modules. You'll be assigned a member of our teaching staff who will act as your personal supervisor for the duration of the course. They are there to give advice on academic matters as well as other areas of University life.

You'll be able to use our performance spaces including the Jack Lyons Concert Hall and the Rymer Auditorium, rehearsal spaces and practice rooms.

You will be based in the School of Arts and Creative Technologies , which has purpose-built facilities on Campus East and Campus West. You'll be part of a large postgraduate community, with an extra base for studying in our Humanities Research Centre .

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

For more information see our postgraduate English language requirements .

You may be eligible for one of our pre-sessional English language courses . These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York .

You can apply and send all your documentation online. You don’t need to complete your application all at once: you can start it, save it and finish it later.

  • How to apply

Apply for this course

📊 申请案例数据分析(10 条)

约克大学「音乐、管理与市场营销文学硕士」本身的录取案例仅 0 条,样本不足以单独下结论;下表统计的是该校同一专业方向(市场营销)的 10 条案例,可作为选校档次的参考。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
GPA百分制中位 81.72(8 条)
本科层次普通本科 100%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
📊 GPA 分布(百分制 8 条)
🎓 本科院校层次(10 条)
广东白云学院 · 土木工程
普通本科GPA 78.4/100
上海工程技术大学 · 电子信息工程
普通本科GPA 2.9/4.0
哈尔滨师范大学 · 市场营销
普通本科GPA 78.76/100
大连东软信息学院 · 电子商务
普通本科GPA 82/100
湖南科技大学 · 环境设计
普通本科GPA 82.32/100
苏州大学文正学院 · 视觉传达设计
普通本科GPA 84.5/100

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
约克大学音乐、管理与市场营销文学硕士主要学什么?
该项目为硕士 · 艺术,官网介绍:You'll study core modules which cover the fundamentals of music management and leadership, including strategic planning, event management, finance, fundraising, marketing, audience development, and st…
约克大学音乐、管理与市场营销文学硕士的学制是多久?
该校官网公布为 1年(全日制)。
约克大学音乐、管理与市场营销文学硕士的学费是多少?
32900英镑/年,为该校官网公布的项目学费。
约克大学音乐、管理与市场营销文学硕士什么时候入学?
该校官网公布 9月 入学。
约克大学音乐、管理与市场营销文学硕士的语言成绩要求是什么?
雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 87(W 21 / S 21 / L 21 / R 21) · 托福(新版) 4.5(W 4.5 / S 4.5 / L 5 / R 4.5) · PTE 61(W 55 / S 55 / L 55 / R 55)。
约克大学音乐、管理与市场营销文学硕士的入学要求是什么?
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications: For more information see our postgraduate English language requirements .
约克大学音乐、管理与市场营销文学硕士一共开设多少门课程?
课程设置共 9 门。
约克大学音乐、管理与市场营销文学硕士毕业后主要去向有哪些?
跨国企业、广告公司、数字营销公司、咨询公司、媒体公司
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
音乐、管理与市场营销文学硕士
约克大学 · 1年 · 32900英镑/年