University of York｜MSc Social Media and Management。项目库类目：策略传播 · 社科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 158 位
学位 硕士 · 学制 1年 · 学费 29600英镑/年 · 入学 9月 · 7 门课程
📖 项目简介
You'll study 180 credits in total. This course consists of:
Six 20-credit core modules
A 60-credit independent research project
Modules
Dissertation
Core Modules
You will take core modules which may include:
Understanding Social Media
Managing People in a Global Context
Business Information Systems
Social Media, Data and Society
Continuity and Change in Organisations
Researching Digital Life
Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.
Dissertation
You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 10,000-word dissertation based on your research project.
Examples of previous dissertation titles include:
Analysing the use of social network sites
It’s all about identifications: Organisational control as enacted in discourse around working time arrangements
What is online curation and how is it different from other Web 2.0 sharing practices?
Social media within organisations: How do different cultural expectations of different user groups affect business email communications?
What is the social and behavioural impact of the Apple iPod?
Have social networking websites altered the way that organisations recruit and select university graduates?
The impact of social networking sites on charitable fundraising: The comparison between China and the UK
A study of visual consumption within visual culture: Based on an affiliate program Fancy
The role of new media in politics
Application of digital by product data in decision making
Social media in big data era: the commercial activities of data collection and application from “scale” to “micro” on social media platform
This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.
Study Abroad with York
Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.
Apply knowledge, concepts and theories from the social sciences and management to identify, understand and respond to key issues at the frontier of transformation in social media.
Explain, following critical evaluation, the impact upon social and commercial relations and identities of mass collaboration, interactivity, information sharing and social networking.
Develop strategies, based upon a critical analysis of social media, for improving social and commercial relations in business and management, the voluntary sector, and the wider social setting.
Produce accurate and in-depth answers to complex management situations by identifying relevant and reliable sources of information and then deploying this information to develop their arguments.
Critically analyse social media as tools for surveillance, governance and control as well as artefacts for innovation, entrepreneurship and collective action.
Support organizational development and create competitive advantages and innovative working practices by applying in depth-knowledge of how social media might be used.
Design and conduct focused research projects that are rigorous and organised and which combine appropriate principles, theories or methodologies to produce clear insights into the aspects of social media being researched.
以上为约克大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
社会媒体与管理理学硕士
MSc Social Media and Management
硕士社科
学制1年
学费29600英镑/年
入学时间9月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 87（W 21 / S 21 / L 21 / R 21） · 托福（新版） 4.5（W 4.5 / S 4.5 / L 5 / R 4.5） · PTE 60（W 59 / S 65 / L 52 / R 53）
就业方向社交媒体公司、数字营销公司、公关公司、互联网企业、媒体公司
岗位分布社交媒体经理、数字营销经理、内容策略师、品牌传播专员、视频编辑
📚 课程设置（7 门）
课程7 门
了解社交媒体Understanding Social Media
度量与社会Metrics and Society
社会研究方法与管理Social Research Methods and Management
组织分析Organisational Analysis
商业信息系统Business Information Systems
创新与技术管理Innovation and Technology Management
组织的连续性和变化Continuity and Change in Organisations
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.
You'll spend time working on your own, reading assigned texts and researching supporting materials, as well as working with others in seminars to discuss readings in a group and present your work. A member of the teaching staff will act as your supervisor throughout the degree, to help guide your studies and monitor progress. You'll be taught using a variety of methods in a range of formats including:
lectures
seminars
directed reading
workshops
independent study
You will be based in the Department of Sociology on Campus East. Most of your contact hours will be on Campus East.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
You will be assessed in a number of different ways, depending on the module you study.
Forms of assessment include portfolio work, essays and reflections. You will also complete a 10,000 word dissertation on a subject of your choice that relates to your programme.
You will also receive feedback on work that does not count towards your final grade such as group and individual presentations, helping you to understand your strengths and identify areas for improvement.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
For more information see our postgraduate English language requirements .
You may be eligible for one of our pre-sessional English language courses . These courses will provide you with the level of English needed to meet the conditions of your offer.
The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.
After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York .
You can apply and send all your documentation online. You don’t need to complete your application all at once: you can start it, save it and finish it later.
该项目为硕士 · 策略传播，官网介绍：You'll study 180 credits in total. This course consists of:
约克大学社会媒体与管理理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
约克大学社会媒体与管理理学硕士的学费是多少？
29600英镑/年，为该校官网公布的项目学费。
约克大学社会媒体与管理理学硕士什么时候入学？
该校官网公布 9月 入学。
约克大学社会媒体与管理理学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 87（W 21 / S 21 / L 21 / R 21） · 托福（新版） 4.5（W 4.5 / S 4.5 / L 5 / R 4.5） · PTE 60（W 59 / S 65 / L 52 / R 53）。
约克大学社会媒体与管理理学硕士的入学要求是什么？
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications: For more information see our postgraduate English language requirements .