This module will provide you with comprehensive training in leveraging data for marketing decision-making. It equips you with essential skills at the MSc level, aligning with the standards set by leading universities in the UK. You will learn to collect, process, and analyse data from various sources such as customer interactions, campaigns, and social media. The curriculum covers multivariate analysis using industry-leading software, applications and platforms to uncover complex relationships between variables for predictive modelling and solutions to practical problems. Moreover, you will explore AI-aided tools and techniques to extract insights from structured and unstructured data, enhancing your ability to derive valuable information for data-driven and evidence-informed solutions. Through hands-on exercises, you will gain proficiency in using multivariate analysis software and AI-aided tools and techniques for optimising marketing efforts, enhancing customer lifetime values, and driving business growth in today’s rapidly evolving digital landscape and dynamic marketplace. 20 credits
This course focuses on practical application in an industry context, incorporating digital media and technology.
You’ll be taught through a mixture of lectures, seminars, workshops and tutorials to facilitate effective learning. To enhance flexibility and accessibility, digital media and technology are integrated into the learning process, allowing you to have the opportunity to embrace both synchronous and asynchronous learning.
Assessments are designed to simulate real-world scenarios, fostering an inclusive and dynamic environment that will prepare you for the challenges of industry.
The following modules are indicative of what you will study on this course.
We aim to offer a wide range of option modules. However, availability may be affected by timetabling, staff availability, or student demand, so preferred choices cannot always be guaranteed.
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply.
If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.
Visit our How to apply page for more information on:
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply.
If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.
Visit our How to apply page for more information on:
Visit our How to apply page for more information on:
Visit our How to apply page for more information on: