This course aims to prepare you to specialise in planning and applying digital marketing strategies and solutions, combining user-centred, creative, media and marketing communications with strategic marketing, analysis and management. A digital bootcamp kickstarts the course in induction week, helping you get to know your fellow students and understand the role digital plays in contemporary marketing. The course also has its own media channels for which you will create content both individually and collaboratively (social media adverts, landing pages on websites, apps, blogs and user experience designs) to reach and engage audiences as part of your learning and assessment.
We first introduce aspects of consumer psychology in the context of greater consumer choice, the changing face of technology, and globalisation. We go on to focus on the digital behaviour of consumers and how organisations use digital in disruptive innovation to anticipate and meet their needs.
You put into practice techniques and theories in relation to new approaches for acquisition, conversion, user experience, campaign planning, multi-channel marketing and measurement. You will build and test prototype websites to understand how to measure performance, and what tactics drive traffic and engagement.
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.
If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.
Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
Visit our How to apply page for more information on:
A minimum of a lower second-class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operations research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.
If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.
Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
Visit our How to apply page for more information on:
Visit our How to apply page for more information on:
Visit our How to apply page for more information on:
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 230 位 | 斯特拉斯克莱德大学University of Strathclyde | 1年 | 32800英镑/年 |
| 第 581 位 | 考文垂大学Coventry University | 1年 | 20050英镑/年 |