创造性发展-策略与过程Creative Development - Strategy and Process
市场传播数据分析Data Analytics for Marketing Communications
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
The aim of the course is to enhance your career prospects through knowledge and understanding of industry best-practice, balanced with academic theory. The curriculum is designed to give you an understanding of the marketing communications channels and tools that underpin the development of an integrated marketing communications strategy, which you deliver to complete the course.
It covers both the development of a communications message, along with the media and channel opportunities that together deliver an integrated marketing communication campaign. This involves the disciplines of branding, advertising, public relations, promotional marketing, digital marketing communications (including direct and interactive marketing and social media) and is underpinned by an in-depth understanding of consumers obtained through research and the exploration of branding.
All students will be initially enrolled on the MA to give you time to appreciate the different emphasis of each degree and reflect on your own ability, strengths and future career development. You will make your decision during the first semester of your study as to whether to continue to follow the MA or pursue the MSc. The new options allow a focus on either the development of creative solutions or a deeper examination of the insight data analysis offers for effective marketing communications.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
UK
International
A minimum of a lower second class honours degree (2:2).
Alternative professional qualifications with at least three years of relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If your first language is not English, you should have an overall IELTS 6.5, with a minimum of 6.0 in each component.
Visit our How to apply page for more information on:
the application process
what you need to apply
deadlines for applications
A minimum of a lower second class honours degree (2:2).
Alternative professional qualifications with at least three years of relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If your first language is not English, you should have an overall IELTS 6.5, with a minimum of 6.0 in each component.
Visit our How to apply page for more information on:
the application process
what to include with your application
deadlines for application and enrolment
Visit our How to apply page for more information on:
the application process
what you need to apply
deadlines for applications
Visit our How to apply page for more information on:
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 88（W 21 / S 20 / L 17 / R 18） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 59（W 59 / S 59 / L 59 / R 59）。
威斯敏斯特大学营销传播文学硕士/理学硕士的入学要求是什么？
UK International A minimum of a lower second class honours degree (2:2). Alternative professional qualifications with at least three years of relevant professional experience will also be considered.