This exciting multidisciplinary Master's course is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity, design practices and entrepreneurship with the user in mind. The Interactive Media Practice MA places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive XR, next-generation advertising reality systems, to powerful eMarketing and entrepreneurship through innovation protocol and Digital Transformation. The course embraces a hackathon culture with specialist labs that boast newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will work on industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects that are commercially viable and can quickly gain industry recognition, and also contribute to students' portfolios. You'll examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life for commercial trajectories through practice-based projects.