This program combines business literacy with sport-specific management learning. It provides theories, models and practical case studies in order to understand the complex nature of the sport industry.
You'll develop your critical understanding of sport management across the areas of business, globalisation, governance, marketing, media, development, technology, innovation and social impact.
The extension program provides an opportunity to specialise more deeply in sports management and related fields, and further enhance your business skills, professional practice, specialist knowledge and capabilities.
In this degree, we teach an array of essential sports management competencies in areas like commercialisation, social responsibility, promotion, event management and more. With these competencies, you could go on to become a collaborative and influential leader who uses critical and creative thinking to solve problems, identify opportunities and lead sporting organisations to success.