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苏塞克斯大学 · 战略营销理学硕士 硕士

University of Sussex|MSc Strategic Marketing。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 273 位
学位 硕士 · 学制 1年 · 学费 27500英镑/年 · 入学 1/9月 · 15 门课程

📋 项目参数

战略营销理学硕士

MSc Strategic Marketing
硕士商科
学制1年
学费27500英镑/年
入学时间1/9月
语言要求雅思 6(W 5.5 / S 5.5 / L 5.5 / R 5.5) · 托福 80(W 17 / S 20 / L 17 / R 18) · 托福(新版) 4(W 4 / S 4 / L 4 / R 4) · PTE 59(W 59 / S 59 / L 59 / R 59)
就业方向数字营销、零售与消费品、电商平台、品牌管理与广告、市场研究
岗位分布公关专员、广告策划、市场分析师、社交媒体运营、电商运营
📚 课程设置(15 门)
课程15 门
  • 买家行为Buyer Behaviour
  • 全球营销管理Global Marketing Management
  • 营销伦理与社会Marketing Ethics and Society
  • 市场调查Marketing Research
  • 市场价值的战略设计思维Strategic Design Thinking for Market Value
  • 高级营销分析Advanced Marketing Analytics
  • 市场策略Marketing Strategy
  • 战略品牌管理Strategic Brand Management
  • 研究项目(战略营销)Research Project (Strategic Marketing)
  • 企业对企业营销Business-to-Business Marketing
  • 消费者心理学的当代应用:神经营销及其他Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
  • 数字营销Digital Marketing
  • 创意经济中的创新Innovation in the Creative Economy
  • 谈判管理Management of Negotiation
  • 新产品开发策略New Product Development Strategy

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。
  • Build career-ready strategic marketing skills through hands-on modules, real-world consultancy-style assessments and internship support.
  • Learn from leading professors in marketing strategy and international marketing who bring the latest research and real-world insights into your studies.
  • Develop a global and strategic perspective on marketing in international and digital contexts. Tailor your degree to your career goals.
  • 15th in the UK for Marketing (Complete University Guide 2027)
  • =5th in the UK for Marketing and Public Relations (Guardian University Guide 2027)

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

  • Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more

In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.

Our MSc will prepare you to drive competitive marketing strategies. You’ll learn innovative, evidence-based techniques. We’ll also teach you sustainable practices that can be used to foster business growth.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。
  • UK requirements
  • International requirements

Please select your country from the list.

If your country is not listed, you need to contact us and find out the qualification level you should have for this course. Contact us

Standard level (6.0 overall, including at least 5.5 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about IELTS

We accept IELTS One Skills Retake.

We accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

169 overall, including at least 162 in each skill.

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced

169 overall, including at least 162 in each skill.

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency

110 overall, with no component score below 105. Duolingo English test scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course.

Standard level (65 overall, including at least 60 in each component).

LanguageCert Academic SELT scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert Academic SELT

We only accept LanguageCert when taken at SELT Test Centres.

We do not accept the online version. We also do not accept the non-SELT version.

International ESOL SELT B2 with a minimum of 36 in each component.

LanguageCert International ESOL scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert SELT

We only accept LanguageCert when taken at SELT Test Centres. We do not accept the online version.

Standard level (6 overall, including at least 5 in each component)

Oxford ELLT scores are valid for 18 months from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.

Register to complete the OI ELLT and use our 10% discount code at check out: SUSX10.

We accept Oxford ELLT Global and Oxford ELLT Digital.

📊 申请案例数据分析

本站尚未收录苏塞克斯大学的录取案例,暂无法给出该项目的录取背景分析。案例库按院校与专业方向整理,补抓后这里会自动出现。

🌍 其他院校的同名项目(3 个)

同名项目在不同院校的学制与学费并不可比,这里并排列出供横向核对
QS 综合院校学制学费
第 2 位 帝国理工学院Imperial College London 1年 48000英镑/年
第 246 位 萨里大学University of Surrey 1年 26900英镑/年
- 克兰菲尔德大学Cranfield University 1年 28470英镑/年

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
苏塞克斯大学战略营销理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
苏塞克斯大学战略营销理学硕士的学费是多少?
27500英镑/年,为该校官网公布的项目学费。
苏塞克斯大学战略营销理学硕士什么时候入学?
该校官网公布 1/9月 入学。
苏塞克斯大学战略营销理学硕士的语言成绩要求是什么?
雅思 6(W 5.5 / S 5.5 / L 5.5 / R 5.5) · 托福 80(W 17 / S 20 / L 17 / R 18) · 托福(新版) 4(W 4 / S 4 / L 4 / R 4) · PTE 59(W 59 / S 59 / L 59 / R 59)。
苏塞克斯大学战略营销理学硕士的入学要求是什么?
UK requirements International requirements Please select your country from the list. If your country is not listed, you need to contact us and find out the qualification level you should have for this course.
苏塞克斯大学战略营销理学硕士一共开设多少门课程?
课程设置共 15 门。
苏塞克斯大学战略营销理学硕士毕业后主要去向有哪些?
数字营销、零售与消费品、电商平台、品牌管理与广告、市场研究
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
战略营销理学硕士
苏塞克斯大学 · 1年 · 27500英镑/年