📘

苏塞克斯大学 · 市场营销与消费者心理学理学硕士 硕士

University of Sussex｜MSc Marketing and Consumer Psychology。项目库类目：市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 273 位
学位 硕士　·　学制 1年　·　学费 25700英镑/年　·　入学 9月　·　13 门课程

📋 项目参数

市场营销与消费者心理学理学硕士

MSc Marketing and Consumer Psychology
硕士商科
学制1年
学费25700英镑/年
入学时间9月
语言要求雅思 6（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 80（W 17 / S 20 / L 17 / R 18） · 托福（新版） 4（W 4 / S 4 / L 4 / R 4） · PTE 59（W 59 / S 59 / L 59 / R 59）
就业方向媒体与公关、市场研究、品牌管理与广告、广告创意公司、电商平台
岗位分布品牌经理、数字营销专员、市场分析师、内容营销经理、公关专员
📚 课程设置（13 门）
课程13 门
  • 买方行为Buyer Behaviour
  • 古典与当代社会心理学Classic and Contemporary Social Psychology
  • 心理学研究技巧Research Skills in Psychology
  • 高级营销分析Advanced Marketing Analytics
  • 在商业和政策环境中应用心理学Applying Psychology in Business and Policy Contexts
  • 消费心理学的当代应用：神经营销及其超越Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
  • 市场营销与消费者研究的心理学方法Psychological Methods for Marketing and Consumer Research
  • 战略品牌管理Strategic Brand Management
  • 数字营销Digital Marketing
  • 谈判管理Management of Negotiation
  • 营销伦理与社会Marketing Ethics and Society
  • 消费心理学实证项目Empirical Project in Consumer Psychology
  • 市场营销与消费者心理学实证研究Empirical Project in Marketing and Consumer Psychology

✨ 项目特色

该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
  • Build applied analytical and research capabilities rooted in consumer psychology, supporting careers across marketing, consumer insight and related fields.
  • Study marketing and consumer psychology together in a purpose-built postgraduate programme, designed around the integration of these two fields.
  • Learn from active researchers from the Business School and Psychology Department, applying evidence-based insights to contemporary marketing and consumer challenges.
  • 1st in the UK for annual research income (Chartered Association of Business Schools 2026)
  • =5th in the UK for Marketing and Public Relations (Guardian University Guide 2027)
  • 8th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2026)

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

Consumer psychology helps us to understand how consumers make choices and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.

By studying at Sussex, you will:

  • study the theories, concepts, tools and models behind marketing practice and consumer decision-making
  • interpret consumer behaviour through consumer psychology theories
  • apply analytical skills to assess the choices consumers make

🎯 入学要求

官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
  • UK requirements
  • International requirements

Please select your country from the list.

If your country is not listed, you need to contact us and find out the qualification level you should have for this course. Contact us

Standard level (6.0 overall, including at least 5.5 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about IELTS

We accept IELTS One Skills Retake.

We accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

169 overall, including at least 162 in each skill.

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced

169 overall, including at least 162 in each skill.

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency

110 overall, with no component score below 105. Duolingo English test scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course.

Standard level (65 overall, including at least 60 in each component).

LanguageCert Academic SELT scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert Academic SELT

We only accept LanguageCert when taken at SELT Test Centres.

We do not accept the online version. We also do not accept the non-SELT version.

International ESOL SELT B2 with a minimum of 36 in each component.

LanguageCert International ESOL scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert SELT

We only accept LanguageCert when taken at SELT Test Centres. We do not accept the online version.

Standard level (6 overall, including at least 5 in each component)

Oxford ELLT scores are valid for 18 months from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.

Register to complete the OI ELLT and use our 10% discount code at check out: SUSX10.

We accept Oxford ELLT Global and Oxford ELLT Digital.

📊 申请案例数据分析

本站尚未收录苏塞克斯大学的录取案例，暂无法给出该项目的录取背景分析。案例库按院校与专业方向整理，补抓后这里会自动出现。

🔗 站内归类方向

该项目已归属站内方向「市场营销」，可到该校该方向页看同方向的其他项目与录取案例
苏塞克斯大学 · 市场营销 方向页 ›

🔗 苏塞克斯大学的其他专业方向

经济学192创业与创新201-250工商管理硕士201-250供应链与物流管理201-250管理学201-250金融学251-300会计学251-300金融科技251-300信息系统管理351-400市场营销商业分析计算机科学351-400机器人学401-450电子与电气工程401-450
返回苏塞克斯大学院校页（全部 130 个项目）›

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据，不做推测；官网未公布的项不出现在这里。
苏塞克斯大学市场营销与消费者心理学理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
苏塞克斯大学市场营销与消费者心理学理学硕士的学费是多少？
25700英镑/年，为该校官网公布的项目学费。
苏塞克斯大学市场营销与消费者心理学理学硕士什么时候入学？
该校官网公布 9月 入学。
苏塞克斯大学市场营销与消费者心理学理学硕士的语言成绩要求是什么？
雅思 6（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 80（W 17 / S 20 / L 17 / R 18） · 托福（新版） 4（W 4 / S 4 / L 4 / R 4） · PTE 59（W 59 / S 59 / L 59 / R 59）。
苏塞克斯大学市场营销与消费者心理学理学硕士的入学要求是什么？
UK requirements International requirements Please select your country from the list. If your country is not listed, you need to contact us and find out the qualification level you should have for this course.
苏塞克斯大学市场营销与消费者心理学理学硕士一共开设多少门课程？
课程设置共 13 门。
苏塞克斯大学市场营销与消费者心理学理学硕士毕业后主要去向有哪些？
媒体与公关、市场研究、品牌管理与广告、广告创意公司、电商平台
学制 / 学费 / 语言要求 / 申请节奏为按国家（地区）通行区间整理的参考值，各校每年均可能调整，最终以院校官网公布为准；本站不提供中介服务。 排名数据：QS 名次来自 QS 官方榜单整理，U.S. News 名次整理自 Ranking Radar 公开数据集（CC-BY-4.0），原始榜单 © U.S. News & World Report。
市场营销与消费者心理学理学硕士
苏塞克斯大学 · 1年 · 25700英镑/年