University of Surrey｜MA Intercultural Business Communication and Marketing。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 246 位
学位 硕士 · 学制 1年 · 学费 23600英镑/年 · 入学 9月 · 11 门课程
📖 项目简介
The global language industry is undergoing a profound transformation, driven by the rapid integration of AI, the proliferation of digital content, and the increasing complexity of multilingual communication across institutional and professional contexts. You will: Develop strategic communication, leadership and management skills to address complex multilingual communication challenges, such as coordinating large-scale multilingual campaigns and events, managing translation and localisation of content across multiple markets, adapting global messages to local linguistic and cultural contexts, and designing multilingual communication strategies for public services. Design and manage effective AI-enabled multilingual workflows that integrate human-led, AI-mediated and hybrid processes. You will learn how to evaluate communication needs, select appropriate approaches and technologies, assure quality, and support teams as roles, skills and practices evolve in response to AI. Learn how to oversee multilingual communication, localisation and content operations , and determine when AI technologies are appropriate and when human expertise is essential to ensure accuracy, cultural sensitivity and quality. You will also explore how organisations can use AI responsibly in high-stakes contexts such as healthcare and legal communication, balancing technological opportunities with the need for effective, accessible and trusted communication. Examine communication workflows as a core concept. Learn to understand and manage structured, often automated processes for organisational communication across businesses, governments and not-for-profits, enhanced through AI. Shape how organisations communicate and operate across languages and cultures in an increasingly interconnected and AI-enabled world.
以上为萨里大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
跨文化商务沟通与营销文学硕士
MA Intercultural Business Communication and Marketing
硕士商科
学制1年
学费23600英镑/年
入学时间9月
语言要求雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 88（W 22 / S 22 / L 19 / R 20） · 托福（新版） 4.5（W 4.5 / S 4 / L 4 / R 4） · PTE 67（W 67 / S 64 / L 64 / R 64）
就业方向市场研究、媒体与公关、品牌管理与广告、数字营销、营销咨询公司
岗位分布数字营销专员、公关专员、品牌经理、市场分析师、广告策划
📚 课程设置（11 门）
课程11 门
商务沟通I：在国际环境中工作Business Communication I: Working in an International Environment
国际营销管理International Marketing Management
营销Marketing
商业和营销专业人员的研究技能Research Skills for Business and Marketing Professionals
商务沟通II：与客户沟通Business Communication II: Communicating with Customers
业务报告技术Business Reporting Techniques
消费者行为Consumer Behaviour
电子商务战略E-business Strategy
全球化：理论、话语与实践Globalisation: Theories, Discourses and Practices
商务和营销目的的跨文化交际Intercultural Communication for Business and Marketing Purposes
国际商务项目International Business Project
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
A strategic focus on AI-enabled communication management – Students examine how AI supports, shapes, and governs communication workflows, as well as learning applied AI tools.
Distinct from other applied AI degrees – You will become a proficient AI user in the field of language and multilingual communication, rather than a technical AI developer. Your focus will be on leadership, governance, regulation, ethics, strategy and technology, plus human/AI collaboration.
Lead the future of multilingual communication – Organisations need graduates who can combine human communication expertise with the capabilities of language AI to manage multilingual communication strategically in local and global communication environments. This MSc prepares you to meet that demand, and is suitable for recent languages or business graduates, or those looking to return to study to specialise, after time in industry already.
A unique combination of communication, strategic management and AI, distinct from other applied AI degrees – Unlike traditional communication or translation programmes, which often focus primarily on communication and translation theory and practice, this MSc combines expertise in multilingual communication with strategic leadership and AI.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
IELTS Academic: 6.5 overall with 6.5 in writing and speaking and 6.0 in each other element.
Alternatively, if you have successfully been awarded the Certificate of Excellence offered by our partner, KL Communications, and had an IELTS of 6.0 overall with 6.0 in each category before you took the course for the Certificate of Excellence, and the IELTS will still be valid for the start of the MA, then you will not need to take another IELTS.
These are the English language qualifications and levels that we can accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses , designed to take you to the level of English ability and skill required for your studies here.
该项目为硕士 · 市场营销，官网介绍：The global language industry is undergoing a profound transformation, driven by the rapid integration of AI, the proliferation of digital content, and the increasing complexity of multilingual communi…
萨里大学跨文化商务沟通与营销文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
萨里大学跨文化商务沟通与营销文学硕士的学费是多少？
23600英镑/年，为该校官网公布的项目学费。
萨里大学跨文化商务沟通与营销文学硕士什么时候入学？
该校官网公布 9月 入学。
萨里大学跨文化商务沟通与营销文学硕士的语言成绩要求是什么？
雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 88（W 22 / S 22 / L 19 / R 20） · 托福（新版） 4.5（W 4.5 / S 4 / L 4 / R 4） · PTE 67（W 67 / S 64 / L 64 / R 64）。
萨里大学跨文化商务沟通与营销文学硕士的入学要求是什么？
IELTS Academic: 6.5 overall with 6.5 in writing and speaking and 6.0 in each other element. Alternatively, if you have successfully been awarded the Certificate of Excellence offered by our partner, KL Communications, and had an IELTS of 6.…