This MSc Digital Business master’s degree will give you vital insights into the digital economy. You'll explore the latest business strategies and technology, informed by our academics' research.
This course is well suited for students who would like to create their own digital business or advance their careers in tech companies.
Platforms like Uber and Airbnb, along with new and emerging technology, have changed the way we do business.
This master's programme will explore these new innovations and business strategies. You'll learn how to create a successful digital start-up, and help organisations adopt digital technology.
You'll focus on operational and technical aspects of the digital economy and study topics like:
You can also specialise your studies with optional modules that fit your academic and professional profile, interests and career goals.
The programme will give you all the knowledge and practical skills that employers look for. We use novel and unique modules taught by Southampton Business School.
We welcome applicants from a range of academic and professional backgrounds. The University of Southampton is a world leader in business studies, with students from across the world choosing to study with us.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
This is a full-time master’s course. You’ll study for 12 months, from September to the following September.
This is made up of modules that everyone on the course takes, and modules we’ll ask you to choose from a list of options. Every student will learn about:
You’ll also attend talks and masterclasses, learn current industry thinking, practical skills and explore different perspectives on digital issues.
In the second semester you’ll choose from a range of optional modules. These will enable you to enhance your business knowledge.
During semester 2 you’ll begin preparing for your dissertation.
For the last 3 months, over the summer, you’ll work independently to research and write your dissertation. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress.
Want more detail? See all the modules in the course.
You’ll need a 2:2 degree.
Find the equivalent international qualifications for your country.
We do not accept pure vocational subjects that focus on learning a particular form of art, craft or vocation. These include degrees in art and design, graphic design, animation, photography, radio and TV directing, theatre, film and TV.
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.