University of Southampton｜MA Luxury Brand Management。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 111 位
学位 硕士 · 学制 1年 · 学费 37000英镑/年 · 入学 9月 · 14 门课程
📖 项目简介
Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and expertise.
This course covers key principles and practices within a luxury context, including:
business strategy
the consumption of luxury
marketing principles
professional and leadership skills
Throughout the academic year, you’ll have the opportunity to visit key luxury brands for private talks. You’ll additionally get to work on a consultancy project with a real luxury brand to gain experience working on live issues and briefs.
You’ll explore the design and creative agendas of luxury brands and critique the meaning behind the signs and symbols of luxury. Studying this degree will also build your knowledge of:
contemporary issues in the luxury sector
luxury as an evolving idea
strategic luxury marketing and management
the history of luxury
In addition, you’ll learn how to apply a range of research methods to your field and use a variety of digital tools.
A master's in luxury brand management opens a variety of career pathways associated with luxury and marketing. With the practical experience and industry knowledge gained from this course, you’ll be in a strong position to develop your career when you graduate.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
以上为南安普顿大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
奢侈品牌管理文学硕士
MA Luxury Brand Management
硕士商科
学制1年
学费37000英镑/年
入学时间9月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）
就业方向广告公司、品牌咨询公司、市场营销部门、数字营销公司
岗位分布市场分析师、社交媒体经理、内容营销经理
📚 课程设置（14 门，必修课程 6 / 选修课程 8）
必修课程6 门
ARTD6245奢侈品背景Context of Luxury
ARTD6241毕业设计（奢侈品牌管理）Final Major Project (Luxury Brand Management)
ARTD6301创意思维与问题解决Creative Thinking and Problem Solving
ARTD6302数字文化Digital Cultures
ARTD6303创业学Entrepreneurship
ARTD6217实验出版Experimental Publishing
ARTD6218探索展示的视觉语言Exploring the Visual Language of Display
ARTD6304全球市场营销Global Marketing
ARTD6300商业与设计的可持续发展Sustainability in Business and Design
ARTD6219视觉文化Visual Culture
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
This luxury brand management master's includes 7 core modules and an optional module in your second semester. Your core modules will provide in-depth knowledge of specialist concepts and methods of luxury brand management. With your optional module of choice you can specialise in a subject that appeals to you.
Throughout the course you’ll develop your academic skills in research, analysing data, and academic writing. Creativity and luxury brands as a theme are included through all modules. Through studying a brand management course, you’ll also investigate strategic management and marketing of luxury.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You'll need a 2:2 degree or equivalent international qualification from one of the following areas:
advertising
art
branding
design
economics
hospitality
humanities
languages
management
marketing
media and communication
music
performing arts
psychology and sociology
statistics
trade
We may consider the following subjects if applicants can demonstrate how their skills transfer to luxury, branding or consumer behaviour :
computing science
education
engineering and science
geography
maths
Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
Create an account which gives you access to your own application portal.
Search for the course you want to apply for.
Complete the application form and upload any supporting documents.
Submit your application.
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
该项目为硕士 · 市场营销，官网介绍：Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and expertise.
南安普顿大学奢侈品牌管理文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
南安普顿大学奢侈品牌管理文学硕士的学费是多少？
37000英镑/年，为该校官网公布的项目学费。
南安普顿大学奢侈品牌管理文学硕士什么时候入学？
该校官网公布 9月 入学。
南安普顿大学奢侈品牌管理文学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）。
南安普顿大学奢侈品牌管理文学硕士的入学要求是什么？
You'll need a 2:2 degree or equivalent international qualification from one of the following areas: advertising art branding design economics hospitality humanities languages management marketing media and communication music performing art…