Fashion is a dynamic industry shaped by social, cultural and technological change. On this MA Fashion Marketing and Branding course, you'll explore how brands respond to evolving consumer behaviour, emerging technologies and the growing demand for more sustainable practices.
This career-focused fashion marketing master’s programme combines marketing strategy, branding, and consumer insight. You’ll examine the contemporary fashion industry from global and sustainable perspectives, to analysing fashion brands and consumers across different cultures.
On this course, you’ll explore how digital transformation is changing fashion marketing and branding. You’ll develop your understanding of digital and traditional marketing strategies, data analytics, and the decisions that shape successful brands.
You’ll explore topics including:
Through lectures and seminars, you’ll strengthen the knowledge and critical thinking you need to take your next step. When you graduate from this fashion marketing master's degree, you’ll be ready to pursue roles across the global fashion industry or continue your research at PhD level.
The skills you’ll develop could lead to careers in fashion and luxury brand management, marketing strategy, marketing communications, digital brand management, entrepreneurship, data analysis, market research or sustainability marketing.
You could go into roles as:
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
Throughout this masters in fashion marketing and branding, you’ll study a combination of core and optional modules. Your core modules provide in-depth knowledge of specialist concepts, and your optional modules will offer further context to these subject areas.
You’ll apply the knowledge and skills you develop towards your final project, which gives you the opportunity to choose an area of personal expertise.
You’ll need a 2:2 degree or equivalent international qualification .
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.