语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）
就业方向跨国企业、广告公司、数字营销公司、咨询公司、媒体公司
岗位分布品牌经理、市场分析师、数字营销经理、产品经理、营销策略师
📚 课程设置（14 门）
课程14 门
专业和学术技能1Professional and Academic Skills 1
广告学与品牌创建：语境主题与议题Advertising and Branding: Contextual Themes and Issues
全球广告学与品牌创建1Global Advertising and Branding 1
专业与学术技能2Professional and Academic Skills 2
可持续性Sustainability
创意思维与问题解决Creative Thinking and Problem Solving
数字文化Digital Cultures
创业Entrepreneurship
实验出版Experimental Publishing
探索显示的视觉语言Exploring the Visual Language of Display
全球市场营销Global Marketing
视觉文化Visual Culture
全球广告学与品牌创建2Global Advertising and Branding 2
毕业设计Final Project (Global Advertising and Branding)
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You'll need a 2:2 degree or equivalent international qualification .
Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
Create an account which gives you access to your own application portal.
Search for the course you want to apply for.
Complete the application form and upload any supporting documents.
Submit your application.
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
📖 项目简介
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.
This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.
On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.
You’ll develop essential practical skills, including how to:
make a pitch
identify a target audience
build a creative strategy
create a brief
evaluate a campaign
Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests.
Course highlights include:
a group project to devise a campaign in response to a brief from a real business
a competitive advertising agency simulation exercise, where you'll develop and pitch ideas
guest lectures by industry professionals
a research project and critical paper on a topic of your choice
We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
以上为南安普顿大学该项目官网项目页原文（英文），本站未做改写或补写。
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
This full-time master's course runs for 12 months.
For the first 8 months (semesters 1 and 2), you'll study the taught part of your course. Then for the last 4 months, you'll work on your final project.
Across both semester 1 and 2, you'll explore 3 key themes, all of which combine to provide you with a comprehensive understanding of global advertising and branding.
该项目为硕士 · 策略传播，官网介绍：Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree.
南安普顿大学全球广告学与品牌文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
南安普顿大学全球广告学与品牌文学硕士的学费是多少？
37000英镑/年，为该校官网公布的项目学费。
南安普顿大学全球广告学与品牌文学硕士什么时候入学？
该校官网公布 9月 入学。
南安普顿大学全球广告学与品牌文学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）。
南安普顿大学全球广告学与品牌文学硕士的入学要求是什么？
You'll need a 2:2 degree or equivalent international qualification . Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.