University of Southampton｜MSc Marketing Analytics。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 111 位
学位 硕士 · 学制 1年 · 学费 37000英镑/年 · 入学 9月 · 13 门课程
📖 项目简介
With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.
If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.
MSc Marketing Analytics is aimed at those who have:
an undergraduate degree in marketing and a good understanding of quantitative studies or
marketing work experience looking to specialise within an analytics role
We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.
You'll learn how to:
integrate and use marketing channels within different markets or sectors
interpret and manage large datasets to make evidence-based decisions
use online analytics to analyse how consumer choices are influenced by social media
incorporate different marketing frameworks and behaviour models to create an analytical tool
use industry-standard data analysis software
learn from traditional churn modelling models to offer customer incentives to enhance business profitability
We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry.
We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.
This programme is accredited by The Institute of Data and Marketing (IDM) . The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.
Our Marketing students who are part of an IDM-accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing. IDM Tutor for this programme: Dr Monica Mihalache
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
以上为南安普顿大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
市场营销分析理学硕士
MSc Marketing Analytics
硕士商科
学制1年
学费37000英镑/年
入学时间9月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）
就业方向电商平台、营销咨询公司、市场研究机构、公关公司
岗位分布数字营销专员、市场调研员、营销经理、市场分析师、营销策划师
📚 课程设置（13 门，必修课程 5 / 选修课程 8）
必修课程5 门
MANG6573数字营销战略Digital Marketing Strategy
MANG6528数字与媒体分析Digital and Media Analytics
MANG6540整合营销传播设计Integrated Marketing Communication Design
MANG6262当代营销实践：伦理、创新与社会责任Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
MANG6544市场营销论文Dissertation for Marketing
MANG6535国际企业社会责任与伦理International Corporate Social Responsibility and Ethics
MANG6260营销数据科学Marketing Data Science
MANG6518市场营销实践项目Marketing Practice-based Project
MANG6533营销效果衡量Measuring Marketing Effectiveness
MATH6182商业与营销中的 Python 应用Python for Business and Marketing
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation.
Compulsory modules provide a balanced grounding in the skills of marketing analytics. You'll then choose from optional modules that provide opportunities for specialism in areas including:
project management
data protection law
forecasting
The first semester will build upon your knowledge of digital marketing analytics. You'll look at marketing in the 21st century, building customer insight, data analytics and text mining and social network analytics.
Want more detail? See all the modules in the course.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You’ll need a 2:2 degree which shows evidence of quantitative or qualitative study, such as:
Marketing
Analytics
Engineering
Social Sciences
Economics
Management
Statistics
Operations Research
Management Science
Information Systems
Pure Science
Computer Science
Find the equivalent international qualifications for your country.
We do not accept the following subjects:
Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.
Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
Create an account which gives you access to your own application portal.
Search for the course you want to apply for.
Complete the application form and upload any supporting documents.
Submit your application.
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
该项目为硕士 · 市场营销，官网介绍：With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.
南安普顿大学市场营销分析理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
南安普顿大学市场营销分析理学硕士的学费是多少？
37000英镑/年，为该校官网公布的项目学费。
南安普顿大学市场营销分析理学硕士什么时候入学？
该校官网公布 9月 入学。
南安普顿大学市场营销分析理学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）。
南安普顿大学市场营销分析理学硕士的入学要求是什么？
You’ll need a 2:2 degree which shows evidence of quantitative or qualitative study, such as: Marketing Analytics Engineering Social Sciences Economics Management Statistics Operations Research Management Science Information Systems Pure Sci…