University of Southampton｜MSc Marketing Management。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 111 位
学位 硕士 · 学制 1年 · 学费 37000英镑/年 · 入学 9月 · 15 门课程
📖 项目简介
Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.
This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.
This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.
We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.
You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.
You can tailor your learning to suit your professional needs. For example, you can choose to focus on:
marketing in the luxury sector
using analytics and data effectively
global brand strategy
business ethics
the role of design in marketing
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .
Our courses are regulated in England by the Office for Students (OfS).
以上为南安普顿大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
营销管理理学硕士
MSc Marketing Management
硕士商科
学制1年
学费37000英镑/年
入学时间9月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）
就业方向广告传媒公司、市场研究机构、品牌企业市场部、公关公司
岗位分布社交媒体经理、营销策划师、内容营销经理、市场调研员
📚 课程设置（15 门）
课程15 门
市场营销概论Introduction to Marketing
消费者洞察力Customer Insight
整合营销传播Integrated Marketing Communications
营销效果测量Measuring Marketing Effectiveness
数据分析Data Analytics
商业道德Business Ethics
奢侈品营销Luxury Marketing
战略品牌营销Strategic Brand Marketing
战略营销决策Strategic Marketing Decisions
数据驱动营销Data Driven Marketing
数字营销Digital Marketing
研究计划设计与管理Designing and Managing Research Projects
论文Dissertation
网站分析Web Analytics
营销设计思考Design Thinking in Marketing
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
On this strategic marketing master’s your studies will run for a full 12 months, from September to the following September.
The first 9 months cover taught modules and includes exams. From June to September you’ll work on your supervised research project.
Want more detail? See all the modules in the course.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
To apply for this course you’ll need a 2:2 degree from one of the following subjects:
engineering
humanities
business
mathematics
physical sciences
information systems
management
social sciences
languages (including business English, English, international business, Chinese language & literature)
Find the equivalent international qualifications for your country.
We do not accept pure vocational subjects that focus on learning a particular form of art, craft or vocation. These include degrees in art and design, graphic design, animation, photography, radio and TV directing, theatre, film and TV.
Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
Create an account which gives you access to your own application portal.
Search for the course you want to apply for.
Complete the application form and upload any supporting documents.
Submit your application.
For further details of our admission process, read our step by step guide to postgraduate taught applications .
The deadline to apply for this course is Wednesday 1 September 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
The deadline to apply for this course is Wednesday 18 August 2027, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
该项目为硕士 · 市场营销，官网介绍：Study the latest in marketing management theory and practice as you learn how to improve business results in a global context.
南安普顿大学营销管理理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
南安普顿大学营销管理理学硕士的学费是多少？
37000英镑/年，为该校官网公布的项目学费。
南安普顿大学营销管理理学硕士什么时候入学？
该校官网公布 9月 入学。
南安普顿大学营销管理理学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 92（W 21 / S 23 / L 21 / R 22） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 67（W 64 / S 64 / L 64 / R 64）。
南安普顿大学营销管理理学硕士的入学要求是什么？
To apply for this course you’ll need a 2:2 degree from one of the following subjects: engineering humanities business mathematics physical sciences information systems management social sciences languages (including business English, Englis…