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雷丁大学 · 市场营销(可持续营销)理学硕士 硕士

University of Reading|MSc Marketing (Sustainable Marketing)。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 196 位
学位 硕士 · 学制 1年 · 学费 28650英镑/年 · 入学 9月 · 15 门课程

📖 项目简介

Our Masters in Sustainable Marketing offers a rigorous foundation in marketing strategy, with a specialist focus on sustainability. On this programme you will explore real life marketing strategies, and be able to assess how these practices are likely to evolve, in a world where ethics and climate change is paramount.

With the option to complete a dissertation or business project, you’ll graduate ready to make a meaningful impact in the marketing world.

If you study MSc Marketing you can choose between two pathways MSc Marketing (International) or MSc Marketing (Sustainable) . Unsure which pathway to choose? You can switch within the first few weeks of term.

以上为雷丁大学该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

市场营销(可持续营销)理学硕士

MSc Marketing (Sustainable Marketing)
硕士商科
学制1年
学费28650英镑/年
入学时间9月
语言要求雅思 6.5(W 5.5 / S 5.5 / L 5.5 / R 5.5) · 托福 88(W 17 / S 20 / L 17 / R 18) · 托福(新版) 4.5(W 4 / S 4 / L 4 / R 4) · PTE 69(W 59 / S 59 / L 59 / R 59)
就业方向数字营销、电商平台、市场研究、零售与消费品、媒体与公关
岗位分布内容营销经理、广告策划、品牌经理、电商运营、数字营销专员
📚 课程设置(15 门)
课程15 门
  • 0数字营销Digital Marketing
  • 1营销创造更美好、可持续的世界Marketing for a Better, Sustainable World
  • 2营销模拟Marketing Simulations
  • 3市场洞察Market Insights
  • 4衡量营销绩效Measuring Marketing Performance
  • 5战略营销Strategic Marketing
  • 6应用挑战Applied Challenge
  • 7品牌战略Brand Strategy
  • 8消费者行为Consumer Behaviour
  • 9跨文化营销与消费Cross-Cultural Marketing and Consumption
  • 10数字营销分析Digital Marketing Analytics
  • 11营销热点话题Hot Topics in Marketing
  • 12虚拟世界中的营销传播Marketing Communications in Virtual World
  • 营销论文Marketing Dissertation
  • 营销项目Marketing Project

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。

Exclusively available to Henley Business School offer holders, the Pre-study course suite comprises of innovative short courses designed and developed by Henley faculty on the FutureLearn platform, one of the leading online learning platforms.

A course delivered online by Henley faculty and you will receive online support from one of our teaching staff members and be able to interact with other prospective students in your course.

This pre-study interactive course is designed by Henley Business School faculty to introduce you to the world of coding in Python. According to recent employer surveys, coding is a top 5 employability skill in the new world of work. The World Economic forum includes technology design and programming in the top 10 skills of 2025. Coding is an extremely powerful skill to have going forward in all areas of business and finance. Due to the importance of coding skills in your future, you will be using coding in some of your courses depending on your choice of programme at Henley Business School. So, this pre-study course can be seen as a stepping stone in your learning journey. Even if coding is not directly utilised as a part of your programme, completing this course, earning the certificate and complementing this with some further independent learning, could set you apart in an increasingly competitive job market. Python is the most utilised programming language in the world and so the purpose of this course is for you to learn the fundamentals of Python, and how to use it to solve practical problems in your area of interest.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

See country and region-specific information and entry requirements for International applicants or please contact us with any questions .

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

The Pre-sessional English Programme is for international students who need to meet their degree programme English language requirements. Our courses equip you with the skills and language needed for academic success, including critical thinking, self-reflection, learner autonomy, research skills and integrating sources. The Pre-sessional English Programme is accredited by the global association of Lecturers in English for Academic Purposes, which guarantees you will receive a high-quality student experience.

Find out about our comprehensive range of Pre-Sessional English courses

We accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.

For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.

If you require specific advice on your qualification please contact admissions directly by e-mail or telephone at +44 (0) 118 378 5289.

If you are not a national of the European Union (EU), you may need to obtain a UK visa. This visa will allow to live and study in the UK. See the UK Border Agency website . Contact the University's International Office with any questions: intoff@reading.ac.uk .

The UK’s Graduate Route post-study work visa allows you to apply to stay in the UK to work after you graduate. The length of the Graduate Route visa in the UK will be 18 months starting from 1 January 2027. Visit the University visa and immigration support website for the latest information.

Apply online now through the University of Reading’s online application service.

The online application service allows you to complete your application information, attach electronic copies of your academic transcripts, certificates and other supporting information. It also provides a facility for an email request to be sent to your referees. This enables the referees to send your supporting references directly to us.

📊 申请案例数据分析(74 条)

本站收录雷丁大学该项目的录取案例仅 0 条、同方向案例 3 条,均不足 6 条;下表统计的是雷丁大学全部 74 条录取案例,只反映该校整体录取水位,不代表这一个项目的要求。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
GPA百分制中位 81.27(59 条);4 分制中位 3.18(15 条)
语言雅思中位 6(19 条)
本科层次普通本科 85% · 985院校 7% · 211院校 7% · 海外本科 1%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
📊 GPA 分布(百分制 59 条)
🎓 本科院校层次(74 条)
🗣️ 雅思成绩分布(19 条)
哈尔滨师范大学 · 行政管理
普通本科GPA 2.3/4.0
雷丁大学应用气象学与气候理学
南京信息工程大学 · 大气科学
普通本科GPA 68.56/100
雷丁大学应用气象学与气候理学
南京大学 · 应用气象学
985院校GPA 3.87/4.0
雷丁大学应用气象学与气候管理理学
南京大学 · 应用气象学
985院校GPA 3.87/4.0
厦门大学嘉庚学院 · 英语
普通本科GPA 2.4/4.0
大连科技学院 · 会计学
普通本科GPA 2.68/4.0雅思 6

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
雷丁大学市场营销(可持续营销)理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:Our Masters in Sustainable Marketing offers a rigorous foundation in marketing strategy, with a specialist focus on sustainability.
雷丁大学市场营销(可持续营销)理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
雷丁大学市场营销(可持续营销)理学硕士的学费是多少?
28650英镑/年,为该校官网公布的项目学费。
雷丁大学市场营销(可持续营销)理学硕士什么时候入学?
该校官网公布 9月 入学。
雷丁大学市场营销(可持续营销)理学硕士的语言成绩要求是什么?
雅思 6.5(W 5.5 / S 5.5 / L 5.5 / R 5.5) · 托福 88(W 17 / S 20 / L 17 / R 18) · 托福(新版) 4.5(W 4 / S 4 / L 4 / R 4) · PTE 69(W 59 / S 59 / L 59 / R 59)。
雷丁大学市场营销(可持续营销)理学硕士的入学要求是什么?
See country and region-specific information and entry requirements for International applicants or please contact us with any questions . Studying in a second language can be challenging.
雷丁大学市场营销(可持续营销)理学硕士一共开设多少门课程?
课程设置共 15 门。
雷丁大学市场营销(可持续营销)理学硕士毕业后主要去向有哪些?
数字营销、电商平台、市场研究、零售与消费品、媒体与公关
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
市场营销(可持续营销)理学硕士
雷丁大学 · 1年 · 28650英镑/年