The Sports Business and Analytics MSc will provide you with a master’s level understanding of sports as a global business and the role that analytics plays in decision making.
The programme explores sports businesses and organisations, their decision-making processes, and the stakeholders, along with the challenges and opportunities facing the business of sport. You’ll look at sport through the lens of a wide range of disciplines including economics, finance, marketing, and analytics. Sport analytics takes a central role in the programme and the importance of analytics to decision-making in sport is at the forefront. As well as developing programming skills, the influences of data and analytics in shaping contemporary sports business are explored. The school’s sports research and executive education delivered by the Centre for Sports Business is world-leading and this new programme will utilise the Centre’s expertise in analytics and other disciplines .
Our MSc in Sports Business and Analytics offers a unique and comprehensive approach, combining expertise in sports data with essential business applications. This is a rare opportunity, as no other programmes at Russell Group Universities offer this blend of skills.
The programme is suited to individuals with ambitions to work in sports and sports-related sectors, in roles where data and information are essential to decision-making. Such roles could be across different parts of the organisation, where data and information can improve performance and outcomes.
The programme will provide you with the opportunity to study for a master’s degree in a Russell Group University which has an excellent reputation and network within Football, Cricket, Rugby and other sports based on its provision of high-quality education in the business of sport over the past 15 years.
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard triple accreditation from AACSB, AMBA and EQUIS.
You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one career guidance, workshops, seminars, and employability initiatives. Graduates from our Sports Business and Analytics MSc course will have the skills to pursue careers in sports with roles in operations, strategy, business development, sales, management and analytics.
The qualifications and exam results you'll need to apply for this course.
You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .
We accept a variety of international language tests and country-specific qualifications .
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?
The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.
If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests , to determine the length of Pre-sessional English course you require.
Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.
If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.
Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.