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利物浦大学 · 高级营销理学硕士 硕士

University of Liverpool|MSc Advanced Marketing。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 139 位
学位 硕士 · 学制 1年 · 学费 33000英镑/年 · 入学 9月 · 9 门课程

📖 项目简介

Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges.

If you already have a background in marketing but would like to improve your career prospects, this course has been designed to deepen your knowledge and meet the growing demand for specialists in advanced areas within the field.

The programme will introduce you to new cutting-edge areas vital to excel in an increasingly digitalised and competitive market, such as design thinking, data driven marketing and advanced research methods.

After successfully completing your course, you will be equipped with the fundamental skills to undertake advanced marketing management within the real-world context of contemporary organisations.

To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.

Please, note the structure of this programme remains subject to approval following exciting developments for our September 2025 students. This means there may be small changes to its structure before launch. If you receive an offer for this programme, you will be advised of any amendments that are made prior to the start date.

If you already have a background in marketing, but would like to access specialist and leadership roles, this programme will help develop the advanced knowledge and capabilities you need.

This course is open to those who already hold a marketing qualification or have substantial and demonstrable experience in the field.

  • Design thinking in marketing
  • Experiential marketing
  • Responsible marketing
  • Advanced market research methods and insights
  • Data driven marketing strategy
  • Global leadership and innovation in marketing.

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

以上为利物浦大学该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

高级营销理学硕士

MSc Advanced Marketing
硕士商科
学制1年
学费33000英镑/年
入学时间9月
语言要求雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 88(W 19 / S 20 / L 19 / R 19) · 托福(新版) 4.5(W 4 / S 4 / L 4 / R 4) · PTE 61(W 59 / S 59 / L 59 / R 59)
就业方向电商平台、零售与消费品、媒体与公关、广告创意公司、营销咨询公司
岗位分布内容营销经理、电商运营、市场分析师、社交媒体运营、公关专员
📚 课程设置(9 门)
课程9 门
  • 0营销设计思维Design Thinking in Marketing
  • 1数字营销Digital Marketing
  • 2研究市场和消费者Researching Markets and Consumers
  • 3负责任的营销Responsible Marketing
  • 4体验式营销Experiential Marketing
  • 领先的营销和创业Leading Marketing and Entrepreneurship
  • 市场营销和数字分析Marketing and Digital Analytics
  • 营销策略Marketing Strategy
  • 论文Dissertation

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

The qualifications and exam results you'll need to apply for this course.

You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .

We accept a variety of international language tests and country-specific qualifications .

International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?

The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.

If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests , to determine the length of Pre-sessional English course you require.

Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.

If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.

Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.

📊 申请案例数据分析(8 条)

利物浦大学「高级营销理学硕士」本身的录取案例仅 0 条,样本不足以单独下结论;下表统计的是该校同一专业方向(市场营销)的 8 条案例,可作为选校档次的参考。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
GPA百分制中位 78.4(5 条)
本科层次普通本科 88% · 海外本科 13%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
🎓 本科院校层次(8 条)
上海杉达学院 · 会计学
普通本科GPA 78.17/100
广东白云学院 · 土木工程
普通本科GPA 78.4/100
广东白云学院 · 土木工程
普通本科GPA 78.4/100
上海工程技术大学 · 电子信息工程
普通本科GPA 2.9/4.0
阳光学院 · 电子商务专业
普通本科GPA 79.1/100
兰州城市学院 · 英语
普通本科GPA 2.09/4.0

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
利物浦大学高级营销理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges.
利物浦大学高级营销理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
利物浦大学高级营销理学硕士的学费是多少?
33000英镑/年,为该校官网公布的项目学费。
利物浦大学高级营销理学硕士什么时候入学?
该校官网公布 9月 入学。
利物浦大学高级营销理学硕士的语言成绩要求是什么?
雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 88(W 19 / S 20 / L 19 / R 19) · 托福(新版) 4.5(W 4 / S 4 / L 4 / R 4) · PTE 61(W 59 / S 59 / L 59 / R 59)。
利物浦大学高级营销理学硕士的入学要求是什么?
The qualifications and exam results you'll need to apply for this course. You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .
利物浦大学高级营销理学硕士一共开设多少门课程?
课程设置共 9 门。
利物浦大学高级营销理学硕士毕业后主要去向有哪些?
电商平台、零售与消费品、媒体与公关、广告创意公司、营销咨询公司
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
高级营销理学硕士
利物浦大学 · 1年 · 33000英镑/年