University of Liverpool｜MSc Strategic Communication。项目库类目：策略传播 · 社科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 139 位
学位 硕士 · 学制 1年 · 学费 31000英镑/年 · 入学 9月 · 27 门课程
📖 项目简介
Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. As a result, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.
Study in a department ranked in the world top 75 and 4 th in the UK for Communication (ShanghaiRanking Global Ranking of Academic Subjects 2026).
The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on:
How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.
The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
The contexts and practices strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.
The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.
You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.
Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.
The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.
以上为利物浦大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
战略传播理学硕士
MSc Strategic Communication
硕士社科
学制1年
学费31000英镑/年
入学时间9月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 88（W 19 / S 20 / L 19 / R 19） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 61（W 59 / S 59 / L 59 / R 59）
就业方向公关公司、企业传播部门、政府机构、非营利组织、传播咨询公司
岗位分布传播策略师、公关经理、危机沟通顾问、品牌传播总监、企业传播经理
📚 课程设置（27 门，必修课程 4 / 选修课程 23）
必修课程4 门
战略传播基础Fundamentals of Strategic Communication
战略传播研究方法Research Methods for Strategic Communication
数字媒体中的论证与影响策略Argumentation and Influencing Strategies in Digital Media
论文Dissertation
选修课程23 门
分析语言：传统与技术Analysing Language: Tradition and Technique
大数据与社会：基础、政治与政策 BBig Data and Society: Foundations, Politics, and Policy B
用于语言研究和教学的语料库语言学Corpus Linguistics for Language Research and Teaching
数字营销Digital Marketing
媒体与政治：理论与案例 BMedia and Politics: Theories and Cases B
数据科学概论 BIntroduction to Data Science B
屏幕文化 BScreen Cultures B
理解媒体变化 BUnderstanding Media Change B
人工智能与传播 BArtificial Intelligence and Communication B
大数据与社会：算法与平台 BBig Data and Society: Algorithms and Platforms B
品牌策略与传播Branding Strategy and Communication
数据可视化Data Visualisation
数字媒体受众Digital Media Audiences
功能语言学Functional Linguistics
全球新闻与政治Global Journalism and Politics
语言与身份Language and Identity
营销传播Marketing Communications
媒体与政治：经济与社会 BMedia and Politics: Economy and Society B
The qualifications and exam results you'll need to apply for this course.
You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .
We accept a variety of international language tests and country-specific qualifications .
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?
The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.
If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests , to determine the length of Pre-sessional English course you require.
Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.
If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.
Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.
该项目为硕士 · 策略传播，官网介绍：Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing p…
利物浦大学战略传播理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
利物浦大学战略传播理学硕士的学费是多少？
31000英镑/年，为该校官网公布的项目学费。
利物浦大学战略传播理学硕士什么时候入学？
该校官网公布 9月 入学。
利物浦大学战略传播理学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 88（W 19 / S 20 / L 19 / R 19） · 托福（新版） 4.5（W 4 / S 4 / L 4 / R 4） · PTE 61（W 59 / S 59 / L 59 / R 59）。
利物浦大学战略传播理学硕士的入学要求是什么？
The qualifications and exam results you'll need to apply for this course. You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country .