The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.
You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry:
Browse our research subjects and find out how to join us as a researcher at Leicester.
2:2 degree or equivalent professional qualification.
We can give special consideration to applicants who have significant work experience.
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability . If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.