Unlock creative and collaborative careers as you explore the role of promotional media and communication in society, culture and the economy.
Promotion is fundamental to modern society. From marketing products and services to raising funds for charities, promotional culture is everywhere. It spans distinctive yet intertwined areas such as public relations, marketing communication, advertising, and branding.
In this course, you'll learn how promotional communication shapes the way we understand the world. Rather than learning specific promotional communication practices, in this course, you’ll critically analyse them and their influence within society from different perspectives.
Your studies will equip you with the critical, creative, and strategic skills valued by employers in the media industry. For instance, you’ll critically examine the ethics of those who shape the culture of promotion activities, such as PR, marketing communication, and branding. And you’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political comms.
Why study at Leeds? Strong industry connections: Our school collaborates with the likes of the BBC, Ofcom, UK Government and European Commission to understand challenges and inform policy – partnerships and expertise that directly inform your teaching. Fully equipped facilities: The School of Media and Communication is home to a 58-seat cinema, 80 editing bays, a cutting-edge TV studio and an extensive equipment loan service. You’ll also have access to Helix , the University's learning innovation hub for students, staff, and the local community. Real-world industry experience: While studying at Leeds, you’ll have the chance to work with clients and gain consultancy experience as part of a 2-week online Global Industry Programme . Learn and live in a key media city: From Channel 4’s national headquarters to a vibrant PR scene, Leeds is a northern powerhouse. Leeds and Bradford continue to lead in promoting the media, too, providing plenty of learning and post-graduation opportunities. Close to world‑class institutions: Bradford is home to the National Science and Media Museum and the National New Media Collection, giving you direct access to significant film and digital culture archives.
Explore Leeds Discover our campus, facilities and accommodation with our 360 virtual experience platform .
With immersive 360 experiences, image galleries, virtual tours, videos and day-in-the-life content, you can take a personalised, interactive tour of campus and explore the University's academic, social and residential environments from anywhere in the world.
You can get a feel for what it's really like to live, learn and belong at the University of Leeds – all from the comfort of home.
| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 415 位 | 肯特大学University of Kent | 1年 | 23950英镑/年 |