Let your creativity flow as you master the art and business of persuasion.
Effective advertising and design can achieve so much. It can evoke strong emotions, drive people to change, and importantly, be the difference between consumers choosing you over your rivals.
This programme prepares you for an enriching and rewarding career in advertising and communication design. You’ll spread your learning across three core pillars: design, research and business.
In the design pillar, you’ll explore the role of communications campaigns in the design process, gaining a solid comprehension of design principles across specialised areas such as graphic, typographic and digital design.
The business aspect focuses on essential knowledge in consumer behaviour and media planning, enabling you to develop effective communication strategies based on market insights and brand positioning.
Finally, the research pillar empowers you with valued analytical skills. You'll explore different research methods and seamlessly integrate them into the design process, informing and evaluating their production with quantitative and qualitative data.
Upon graduation, you’ll have valued industry skills, such as being able to evaluate market trends, analyse brand positioning, and formulate objectives and strategies to address communication challenges. You’ll also have the artistry to generate creative concepts, design effective solutions, and cast a critical eye on design outcomes.
“ The MA course provided me with the opportunity to take my knowledge of design and understanding and application of brand strategy to a new level. It gave me the opportunity to not just design visually appealing outcomes, but to learn how brands operate. ”
Tom Hardwick, MA Advertising and Design
Why study at Leeds Three pillars of learning: Your learning blends design, business and research, all crucial skills that nearly all organisations need to thrive. Authentic and practical learning experiences: Engage your learning with team working exercises, creative sprints and industry facing scenarios. Expert teaching: Learn from expert tutors with years of industry experience, and gain insights from our visiting lecturer programme, featuring industry and academic experts, including alumni. Get industry experience: Get the chance to collaborate with clients and gain consultancy experience as part of our 2-week online Global Industry Programme. Learn in expert facilities: Test your skills with our spaces and professional-grade tools, like our 2D art studio, photography studio, digital print workshop, printmaking workshop, and 3D workshop. Take a virtual tour of our facilities. Get the tools to succeed: Access free dedicated software such as Adobe Creative Cloud.
Explore Leeds Discover our campus, facilities and accommodation with our 360 virtual experience platform .
With immersive 360 experiences, image galleries, virtual tours, videos and day-in-the-life content, you can take a personalised, interactive tour of campus and explore the University's academic, social and residential environments from anywhere in the world.
You can get a feel for what it's really like to live, learn and belong at the University of Leeds – all from the comfort of home.