Shape the reputation of global brands in an exciting, fast-moving career.
This integrated course brings together corporate communications, marketing and public relations (PR), focusing on what brands say, how they say it and who they’re saying it to. Every company wants to stand out, so demand for this skill set has never been higher.
This course covers every angle: the ins and outs of corporate communication, its relationship with marketing and the importance of PR. You’ll also focus on specific skills in stakeholder management, global strategic marketing, reputation management, media relations and digital PR.
Communication that lands is a game-changer for brand reputation and growth. Whether talking to industry leaders, customers, employees, other businesses, media or influencers, we need communicators who know how to cut through the noise.
Learn from academics who’ve worked on the ground in communications, marketing and PR, with guest lectures from senior industry figures, using case studies and practical projects to help you learn. We know what it takes to build a bright career in the field, and we’ll help you get there. Our graduates have gone on to pursue careers in the automotive, pharmaceutical and food and drink industries.
The UK stands as one of the largest communication hubs globally, with a vibrant and diverse market. I was drawn to working in such a powerful and changing sector. The course integrated marketing, PR, and corporate communications – three core areas in the field of communications – into one unified programme.
Vaibhavi Ghosh, Corporate Communications, Marketing and Public Relations
Why study at Leeds? Leeds is a city built for communications: From Channel 4’s national headquarters to a vibrant PR scene, we’re a northern powerhouse. Recognised by the Chartered Institute of Public Relations (CIPR): The world's only Royal Chartered professional body for public relations practitioners. Soak up industry-expert knowledge: Guest speakers share current trends, insight and real-life business challenges to expand your thinking. Learn from academics who've worked in the field: They bring a wealth of experience to you in the classroom. The world is your limit: Learn how international communications, PR and marketing professionals operate, helping you stand out in the global job market. A leading European centre of research marketing: This course is shaped by the Business School’s Global and Strategic Marketing Research Centre , one of the leading centres of research marketing in Europe. International study tours: On all our Masters courses in Leeds University Business School, you can apply for a place on a week-long international study tour which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich. Leeds University Business School Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections that last a lifetime.