University of Kent｜MSc Digital Marketing and Analytics with Placement。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 415 位
学位 硕士 · 学制 2年 · 学费 11975英镑/年 · 入学 9月 · 11 门课程
📖 项目简介
At Kent, you’ll develop the creative, analytical and strategic skills to understand audiences, build digital experiences and make marketing decisions with confidence. You’ll explore how people behave online, how brands create meaningful connections and how data can reveal what works.
You’ll work across digital media design, customer insights, social media and web analytics, data-driven marketing analytics and digital marketing and AI strategies. Along the way, you’ll learn to combine creativity with evidence – developing campaigns and solutions that are both engaging and effective.
You’ll also consider the bigger picture: the ethical and sustainable choices behind digital marketing, the impact of emerging technologies and the changing expectations of consumers.
以上为肯特大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
数字营销与分析理学硕士（含实习）
MSc Digital Marketing and Analytics with Placement
硕士商科
学制2年
学费11975英镑/年（2 年共约 23,950 英镑）
入学时间9月
语言要求雅思 6（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 80（W 19 / S 22 / L 19 / R 20） · PTE 63（W 59 / S 59 / L 59 / R 59）
就业方向媒体与公关、零售与消费品、品牌管理与广告、广告创意公司、市场研究
岗位分布市场分析师、数字营销专员、广告策划、内容营销经理、社交媒体运营
📚 课程设置（11 门，必修课程 7 / 选修课程 4）
必修课程7 门
数字营销传播Digital Marketing Communications
社交媒体设计Social Media Design
数字营销策略与在线消费者Digital Marketing Strategy and Online Consumer
社交媒体营销与网络分析Social Media Marketing and Web Analytics
当代市场营销中的新兴问题Emerging Issues in Contemporary Marketing
选修课程4 门
行业实习评估Industry Placement Assessment
行业实习经历Industry Placement Experience
数字营销挑战The Digital Marketing Challenge
专业安置/实习The Professional Placement/Internship
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
Student life
Why Kent
Careers and employability
Student support and wellbeing
Our locations
Placements and internships
Year abroad
Fluent Futures
Parents
Schools and colleges
Your Kent Start £2,000 for you - uni life, sorted.
Why Kent? Your life. Your future. Your place. Your Kent.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
UK
International
2.2 or above
A minimum of a second-class UK degree, or an equivalent internationally recognised qualification in any subject area is needed for this course. We particularly encourage applicants from a marketing, business or management background.
All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
Please see our International Student website for entry requirements by country and other relevant information. Due to visa restrictions, students who require a student visa to study cannot study part-time unless undertaking a distance or blended learning programme with no on-campus provision.
This course requires a Good level of English language, equivalent to B2 on CEFR.
Details on how to meet this requirement can be found on our English Language requirements webpage .
Examples:
IELTS 6.0 with a minimum of 5.5 in each component
PTE Academic 63 with a minimum of 59 in each sub-test
该项目为硕士 · 市场营销，官网介绍：At Kent, you’ll develop the creative, analytical and strategic skills to understand audiences, build digital experiences and make marketing decisions with confidence.
肯特大学数字营销与分析理学硕士（含实习）的学制是多久？
该校官网公布为 2年（全日制）。
肯特大学数字营销与分析理学硕士（含实习）的学费是多少？
11975英镑/年（2 年共约 23,950 英镑），为该校官网公布的项目学费。
肯特大学数字营销与分析理学硕士（含实习）什么时候入学？
该校官网公布 9月 入学。
肯特大学数字营销与分析理学硕士（含实习）的语言成绩要求是什么？
雅思 6（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 80（W 19 / S 22 / L 19 / R 20） · PTE 63（W 59 / S 59 / L 59 / R 59）。
肯特大学数字营销与分析理学硕士（含实习）的入学要求是什么？
UK International 2.2 or above A minimum of a second-class UK degree, or an equivalent internationally recognised qualification in any subject area is needed for this course.