We take a unique approach in Groningen : we cover both data engineering and data science , teaching you how to effectively collect data to build a strong foundation for processing and analysis. Mastering these data skills will set you up for success in the data-driven marketing world. What's more, we emphasize the ethical aspect when handling data to prepare you for a future career as a responsible marketer. Focus on services instead of goods , and on how humans interact with technology – a defining feature of this programme. Write a thesis here in Groningen and a Research Paper in Münster and showcase your research skills. You work on assignments using big data from real companies and how such data is used in information systems. Become part of our active student-run community , MARUG , with over 1400 members. Enjoy social events to connect with classmates and career activities to meet potential employers. Our graduates are working as business intelligence specialists, data analysts, data consultants, data scientists, marketing automation consultants, and many more. The programme has been internationally accredited by the AACSB and EQUIS , ensuring a high-quality education, which only 1% of universities reach worldwide.
Specific requirements More information previous education You cannot directly apply for admission to this Double Degree Master's. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Students need to have who have an average grade of at least 7.2 in order to be considered for admission. Selection is based on grades and motivation. For more information, see: https://www.rug.nl/feb/apply-msc If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions grade list A certified grade list(s) is considered in the evaluation. Type of student Deadline Start course Dutch students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 non-EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 Specific requirements More information previous education You cannot directly apply for admission to this Double Degree Master's. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Students need to have who have an average grade of at least 7.2 in order to be considered for admission. Selection is based on grades and motivation. For more information, see: https://www.rug.nl/feb/apply-msc If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions grade list A certified grade list(s) is considered in the evaluation. language test For the English tests and scores we accept, please check: https://www.rug.nl/(...)english-requirements . Type of student Deadline Start course Dutch students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028 non-EU/EEA students 01 May 2027 01 September 2027 15 October 2027 01 February 2028