University of Exeter｜MA Social Media and Digital Marketing。项目库类目：策略传播 · 社科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 136 位
学位 硕士 · 学制 1年 · 学费 26300英镑/年 · 入学 9月 · 9 门课程
📖 项目简介
For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.
Gain advanced knowledge and skills in digital marketing and social media management
Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
Fast Track (current Exeter students)
Open Days
Get a prospectus
Programme Director: Dr Zizheng Yu
Web: Enquire online
Phone: +44 (0)1392 72 72 72
Top 10 in the UK for Communication and Media Studies
10th in the Complete University Guide 2027
Home to the Bill Douglas Cinema Museum
The biggest film-related archive in the UK outside the British Film Institute
Develop transferable skills and specialist knowledge through interdisciplinary teaching
Varied graduate careers
以上为埃克塞特大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
社交媒体和数字营销文学硕士
MA Social Media and Digital Marketing
硕士社科
学制1年
学费26300英镑/年
入学时间9月
语言要求雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 90（W 18 / S 20 / L 18 / R 18） · 托福（新版） 4.5（W 3.5 / S 3.5 / L 3.5 / R 3.5） · PTE 67（W 59 / S 59 / L 59 / R 59）
就业方向政府宣传部门、企业传播部门、品牌咨询公司、非营利组织、广告公司
岗位分布内容运营、媒体关系专员、传播顾问、公共关系顾问、品牌传播经理
📚 课程设置（9 门）
课程9 门
0社交媒体：管理与策略Social Media: Management and Strategy
1论文Dissertation
2营销分析与研究Marketing Analysis and Research
3品牌设计Brand Design
4应用数字营销分析Applied Digital Marketing Analytics
数字营销规划Digital Marketing Planning
服务设计与创新Service Design and Innovation
消费社会的促销文化Promotional Cultures in Consumer Society
用户体验研究与设计UX Research and Design
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background.
Please also see our guidance on essential documentation required for an initial decision on taught programme applications .
International students need to show they have the required level of English language to study this course.
The required IELTS test scores for this course fall under Profile B1 .
Please visit our English language requirements page to view the required test scores and equivalencies from your country.
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B1 . Please visit our English language requirements page to view the required test scores and equivalencies from your country. --> Two of my favourite modules are Social Media : Management and Strategy and Promotional Cultures in Consumer Society . What I appreciate most is that we get to choose the brands, industries, or even specific campaigns we want to explore, making the learning process feel very personal and relevant.
What makes learning about these topics even more exciting is that I get to experiment, reflect, and refine my ideas using the frameworks we’ve been taught in class. It feels like a real test drive for the future. The modules' approach has helped me learn how to think strategically, adapt creatively, and anticipate challenges. We’re encouraged to think critically, spot gaps, and come up with better solutions. The mindset will stay with me long after I graduate, when I know I will have to be practical and use these skills in a real-world market.
该项目为硕士 · 策略传播，官网介绍：For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepar…
埃克塞特大学社交媒体和数字营销文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
埃克塞特大学社交媒体和数字营销文学硕士的学费是多少？
26300英镑/年，为该校官网公布的项目学费。
埃克塞特大学社交媒体和数字营销文学硕士什么时候入学？
该校官网公布 9月 入学。
埃克塞特大学社交媒体和数字营销文学硕士的语言成绩要求是什么？
雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 90（W 18 / S 20 / L 18 / R 18） · 托福（新版） 4.5（W 3.5 / S 3.5 / L 3.5 / R 3.5） · PTE 67（W 59 / S 59 / L 59 / R 59）。
埃克塞特大学社交媒体和数字营销文学硕士的入学要求是什么？
We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background.