University of Essex｜MA Advertising, Marketing and the Media。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 438 位
学位 硕士 · 学制 1年 · 学费 25075英镑/年 · 入学 10月 · 15 门课程
📖 项目简介
Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries' they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.
Taught within our Department of Sociology and Criminology , this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyses the advertising industries in Britain, North America and newly emerging economies like India.
You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
以上为埃塞克斯大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
广告、市场营销与媒体文学硕士
MA Advertising, Marketing and the Media
硕士商科
学制1年
学费25075英镑/年
入学时间10月
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 88（W 24 / S 24 / L 24 / R 24） · PTE 58（W 50 / S 50 / L 50 / R 50）
就业方向零售与消费品、品牌管理与广告、数字营销、市场研究、广告创意公司
岗位分布公关专员、内容营销经理、市场分析师、电商运营、广告策划
📚 课程设置（15 门）
课程15 门
广告：商业与创意Advertising: Commerce and Creativity
论文Dissertation
品牌营销战略Strategic Brand Marketing
社会学研究设计Sociological Research Design
数字经济Digital Economy
消费者行为学Consumer Behaviour
定量分析概论Introduction to Quantitative Analysis
媒体理论Media Theory
性别，性取向与女权主义理论Gender, Sexuality and Feminist Theory
访谈与定性数据分析Interviewing and Qualitative Data Analysis
公民身份、国际移徙与人权Citizenship, International Migration and Human Rights
家庭和工作动态Dynamics of Home and Work
犯罪学的形成性辩论Formative Debates in Criminology
有组织犯罪：全球与本地Organised Crime: Global and Local
关于恐怖主义与反恐的批判观点Critical Perspectives on Terrorism and Counter-Terrorism
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
English Literature
Humanities
Social Science
We will also consider applicants with any other 2:2 degree or above which includes:
At least two Humanities or Social Science modules, such as:
Cultural and Social Studies
Film and Theatre Studies
History
Law
Literature
Philosophy
Gender Studies
Geography
Media Studies
Digital Humanities
Economics
Government
Psychosocial and Psychoanalytic Studies
Sociology
Social Policy
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Graduate Admissions team at pgquery@essex.ac.uk to request the entry requirements for this country.
If English is not your first language, we require IELTS 6.5 overall with a minimum score of 6.0 in all components.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
该项目为硕士 · 市场营销，官网介绍：Advertising and marketing have become increasingly central to social life on a global scale.
埃塞克斯大学广告、市场营销与媒体文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
埃塞克斯大学广告、市场营销与媒体文学硕士的学费是多少？
25075英镑/年，为该校官网公布的项目学费。
埃塞克斯大学广告、市场营销与媒体文学硕士什么时候入学？
该校官网公布 10月 入学。
埃塞克斯大学广告、市场营销与媒体文学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 88（W 24 / S 24 / L 24 / R 24） · PTE 58（W 50 / S 50 / L 50 / R 50）。
埃塞克斯大学广告、市场营销与媒体文学硕士的入学要求是什么？
English Literature Humanities Social Science We will also consider applicants with any other 2:2 degree or above which includes: At least two Humanities or Social Science modules, such as: Cultural and Social Studies Film and Theatre Studie…