The MSc International Marketing and Business Intelligence explores marketing strategy and business within different international and cultural environments.
You'll develop your understanding of marketing planning, strategy, communications and customer-centred business, while building your creative, critical thinking, analytical, strategic and leadership skills. You do not need to have previously studied marketing to apply for this course.
Explore the theoretical and practical approaches to international marketing, from planning and strategy to communications and customer-centred business.
We will also consider applicants who hold a professional qualification such as a CIM, CIPD or CMI and two years' relevant Professional or Managerial experience.
You may also be considered with a lower class degree, where you have at least three year’s relevant work experience (please provide your CV in your application).
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Graduate Admissions team at pgquery@essex.ac.uk to request the entry requirements for this country.
If English is not your first language, we require IELTS 6.5 overall with a minimum score of 5.5 in all components.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.