If you're aiming for a career in marketing and management, or a role where marketing is essential, this course is for you. Combining practical marketing expertise with core management skills, you'll graduate ready to make an impact.
What is Marketing and Management ?
Build your understanding of customers and organisations , helping you shape strategy and deliver results. By combining marketing and management, you'll gain v aluable insight into customer behaviour and organisational leadership .
You’ll explore the foundations of marketing, develop strategic thinking , and build y our own creative ideas . You’ll analyse organisations and propose evidence-based stra tegies. You ’ll also examine marketing through both traditional and evolving perspectives, including the impact of AI.
Studying Marketing and Management at UEA also offers the opportunity to gain exemptions from the Chartered Institute of Marketing (CIM) professional qualifications upon successful completion of your degree.
In your first semester, you’ll gain a firm foundation in both marketing and management, a s well as other essential business functions.
You’ll explore the history of marketing before going on to look at marketing strategy. You’ll study the theory of marketing and discover different marketing models. You’ll gain experience in key marketing methods, from print to digital, to the evolving channels of social media.
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form (opens in a new window) .