The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.
The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.
2:2 (lower second class) Honours degree or equivalent in any subject will be considered.
Combining the study of Data Science and Business Management offers a strategic advantage in today's data-driven world. The world of data is undergoing a period of profound transformation as companies and organisations manage ever- increasing volumes and diversity of data. In response, the importance placed on data collection, management and analysis by organisations of all sizes is increasing all the time as businesses strive to stay competitive in today's market.
While the tools and techniques of advanced data science were previously largely confined to professionals with computing or other STEM backgrounds, the democratisation of data science means that business managers of all backgrounds can learn to unlock insights from data.
This Master’s programme is designed to make data science accessible to all by bridging the gap between data scientists and business managers through an interdisciplinary approach that fosters a holistic understanding of business dynamics and data analytics, enabling more accurate forecasting, targeted marketing, and improved operational efficiency, ultimately leading to smarter business strategies and better outcomes.