A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences.
Marketing today is driven by data, powered by technology, and focused on delivering measurable impact. The Marketing Science MSc at the UCL School of Management prepares students to thrive in this evolving landscape by combining rigorous training in data science, analytical methods, and AI with strategic marketing insight and creative thinking.
This course is designed for individuals who want to understand how data informs decision-making and how marketing strategies can drive revenue and business growth. Students develop core skills in programming, statistical modelling, and digital tools while exploring how to apply these capabilities to real-world marketing challenges. The curriculum combines innovative theory with practical application, culminating in a group business project where students work with a client organisation to solve a live marketing analytics problem.
What sets this course apart is its integration of industry feedback and its emphasis on preparing graduates for the demands of modern marketing roles. Students gain hands-on experience in areas such as market intelligence, pricing strategy, and digital campaign analysis, equipping them for careers in sectors including media, retail, technology, and financial services.
This course was developed in collaboration with industry, meaning that you’ll develop high-demand skills in data analytics, programming, and AI for marketing applications. Students gain expertise in statistical modelling, market intelligence, and digital campaign analysis all skills increasingly sought after by employers across media, retail, technology, and financial services.
Graduates are prepared for analytically driven marketing roles with managerial scope and leadership responsibilities. They are well-suited for positions such as marketing analyst, brand analyst, consumer insights analyst, and pricing analyst – roles that influence strategic direction and support high-level decision-making. The course also builds essential workplace capabilities, including strategic thinking, communication, and teamwork, positioning students to lead in today’s data-driven marketing environment.
Graduates of the Marketing Science MSc are equipped to excel in data-driven marketing roles across industries such as media, retail, technology, and financial services. They apply advanced analytical skills to interpret market trends, optimise digital campaigns, and enhance brand performance.