Focus on how customers behave and make decisions — from motivations and culture to digital interaction and social media engagement. Students learn advanced research techniques and how to interpret customer psychology.
Provides deep insight into the dynamics of luxury industries (fashion & accessories, cosmetics, watches & more) and explores how brands create value for demanding, digital-savvy, experience-oriented customers.
Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following: • TBS English Test: B2 (free of charge) • IELTS: 6 • TOEIC: 750 • TOEFL: 70 • Cambridge English First or Preliminary (160) • Duolingo: 110