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伦敦大学皇家霍洛威学院 · 国际商务管理(市场营销)理学硕士 硕士

Royal Holloway, University of London|MSc International Business Management (Marketing)。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 485 位
学位 硕士 · 学制 1年 · 学费 26100英镑/年 · 入学 1/9月 · 10 门课程

📖 项目简介

The Royal Holloway International Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices. On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. As a member of the Business School, you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential. Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).

以上内容整理自公开资料(prospects.ac.uk),仅供参考;伦敦大学皇家霍洛威学院该项目的具体要求以项目官网为准。

📋 项目参数

国际商务管理(市场营销)理学硕士

MSc International Business Management (Marketing)
硕士商科
学制1年
学费26100英镑/年
入学时间1/9月
语言要求雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 88(W 24 / S 22 / L 20 / R 22) · PTE 61(W 61 / S 54 / L 54 / R 54)
就业方向市场研究、营销咨询公司、品牌管理与广告、媒体与公关、数字营销
岗位分布电商运营、内容营销经理、数字营销专员、社交媒体运营、公关专员
📚 课程设置(10 门)
课程10 门
  • 商业管理与经济学原理Principles of Business Management and Economics
  • 国际会计与金融International Accounting and Finance
  • 国际战略与创业International Strategy and Entrepreneurship
  • 国际人力资源管理与组织行为International Human Resource Management and Organisational Behaviour
  • 国际营销管理International Marketing Management
  • 信息与运营管理Information and Operations Management
  • 经理的项目工作-整合营销传播Project Work for Managers - Integrated Marketing Communications
  • 经理的项目工作-市场研究技能Project Work for Managers - Marketing Research Skills
  • 经理的项目工作-营销计划Project Work for Managers - Marketing Planning
  • 专业商务和应用研究技能Professional Business and Applied Research Skills

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。
  • Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).
  • Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).
  • Vibrant international community: approximately 60% of our Management students come from overseas, with over 130 countries represented across the University.
  • Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.

We sometimes make changes to our courses to improve your experience. If this happens, we’ll let you know as soon as possible.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。
  • IELTS: 6.5 overall. No subscore lower than 6.0.
  • Pearson Test of English: 67 overall. No other subscore lower than 64.
  • Trinity College London Integrated Skills in English (ISE): ISE III.
  • Cambridge English: Advanced (CAE) grade C.
  • TOEFL iBT: 88 overall with Reading 22 Listening 20 Speaking 22 Writing 24.
  • Duolingo: 120 overall and no sub-score below 115.

On graduating with a MSc in International Business Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism. Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.

We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.

Postgraduate students from Royal Holloway Business School have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.

Home (UK) students tuition fee per year*: £16,700 (Jan 2026 entry), £15,500 (Sep 2027 entry)

EU and international students tuition fee per year**: £27,000 (Jan 2027 entry), £28,100 (Sep 2026 entry)

Other essential costs***: There are no single associated costs greater than £50 per item on this course. For those who select to participate in the Optional Module 'International Business Study Field Trip', there will be some additional costs relating to the expenses of the trip.

How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.

and ** These tuition fees apply to students starting their course on a full-time basis in the academic year 2026/27. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.

Royal Holloway reserves the right to increase all postgraduate tuition fees annually. For further information, see fees and funding .

* These estimated costs relate to studying this particular degree at Royal Holloway during the 2026/27 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.

📊 申请案例数据分析

本站尚未收录伦敦大学皇家霍洛威学院的录取案例,暂无法给出该项目的录取背景分析。案例库按院校与专业方向整理,补抓后这里会自动出现。

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:The Royal Holloway International Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life w…
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士的学费是多少?
26100英镑/年,为该校官网公布的项目学费。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士什么时候入学?
该校官网公布 1/9月 入学。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士的语言成绩要求是什么?
雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 88(W 24 / S 22 / L 20 / R 22) · PTE 61(W 61 / S 54 / L 54 / R 54)。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士的入学要求是什么?
IELTS: 6.5 overall. No subscore lower than 6.0. Pearson Test of English: 67 overall. No other subscore lower than 64. Trinity College London Integrated Skills in English (ISE): ISE III. Cambridge English: Advanced (CAE) grade C.
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士一共开设多少门课程?
课程设置共 10 门。
伦敦大学皇家霍洛威学院国际商务管理(市场营销)理学硕士毕业后主要去向有哪些?
市场研究、营销咨询公司、品牌管理与广告、媒体与公关、数字营销
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
国际商务管理(市场营销)理学硕士
伦敦大学皇家霍洛威学院 · 1年 · 26100英镑/年