Indicative Content • Role and function of accounting in organisations / regulatory aspects of accounting; • Form and content of the main financial statements (statement of profit or loss; statement of financial position; and statement of cash flow) • Interpretation and analysis of financial statements; • Cost and budgeting for managerial decision making • Performance measurement (including non-financial performance) – balanced scorecards; and • Sustainability accounting and reporting.
Objectives This module introduces the concept of entrepreneurship. It is designed to enable students to understand the processes involved in entrepreneurial activity and to engage in entrepreneurial thinking. The subject introduces key concepts and techniques to stimulate entrepreneurial ideas and validate opportunities. It gives students an appreciation of the new venture creation process and how to finance, launch, market and grow a new business. Drawing on global perspectives, it will offer students an insight into the realities of entrepreneurial activity and demonstrate how the entrepreneurial mind-set can help to create and/or transform organisations in your post-MBA career. Indicative Content • What is Entrepreneurship • The entrepreneurship process • The concept of innovation and the tools that can be used to create and/or identify business opportunities • Building and testing business models • Launching, financing, marketing and managing a new venture • Design Thinking principles • Externally facilitated Design Sprint challenge.
Objectives This module introduces marketing concepts and strategies, designed to enable students to be marketing literate and gain understanding of market and consumer decision-making. The module introduces key marketing concepts that managers can utilize to understand and function effectively, with respect to market contexts in which consumption decisions are made. It gives students an appreciation of the tools available to marketing professionals in pursuance of brand and community-building activities. Drawing on global perspectives, students will be encouraged to challenge and critique conventional approaches and explore the concept of sustainability through a marketing lens Indicative Content • Introduce various concepts of marketing, from an overview of marketing to marketing (Mix - 4Ps and 7Ps of marketing). • Marketing research and segmentation, targeting and positioning (STP). • Consumer and business buying behaviour. • Branding and branding strategies, product life cycle (PLC) and product strategy. • Firm /company pricing strategies. • Marketing / distribution channels. • Digital marketing